Address: USA-ME-Scarborough-145 Pleasant Hill Rd

Store Code: Brand Communication (2760809)

Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and producers to join our Local program which celebrates not only local foods, but the preservation of farmland, local traditions and local jobs. The connection we have to the source of our fresh foods is core to the way we do business, becoming the first major supermarket in the United States to document that all its seafood products were sustainably harvested.

Hannaford offers a flexible work environment, with a hybrid work expectation for Home Office based positions of being physically present in the Scarborough Home Office 3 days a week. This expectation serves to nourish our culture, showcase care through flexibility, and strengthen our partnerships.

Leads brand creative and design initiatives that deliver on marketing strategy and business objectives. Protects and builds on Hannaford’s timeless brand story, building brand equity through the development and delivery of timely and relevant customer messaging and creative across marketing channels. Ensures the Hannaford brand is consistently represented across all consumer touch points to attract new customers, drive engagement, and inspire customer loyalty.

Primary Duties And Responsibilities

Lead concept, design and delivery of on-brand creative across all marketing channels to drive customer engagement and increase loyalty

Develop creative briefs and campaigns for all marketing channels, working closely with strategy and insights, agencies, and key stakeholders
Oversee all customer communication and in-store décor, ensuring it delivers on the overall Brand communication strategy
Utilize research and insights to create relevant, on strategy designs and develop metrics to gauge impact
Manage team to deliver on-time, flawless execution of all creative assets
Manage creative agency relationship(s) and contract development
Act as main point of contact for Support Brand Consumer Insights team

Lead Brand Experience Design for Hannaford, partnering closely with Strategy, Insights, Agency and Retail partners to enhance and maintain consistency of the brand across all customer touch points (including store format, décor, associate marketing, etc.)

Lead the development and distribution of Brand guidelines and governance, ensuring all work is on strategy across internal and external touch points

Establish and lead creative review process across all marketing channels
Assess opportunities for and initiates creative alignment / updates across channels
Ensure timely updates to Brand Book and manage onboarding of all creative partners

Oversee channel strategies for Social, Digital, and Broadcast, based on budget and channel mix established by marketing strategy team

Partner on development of the Social strategy, balancing paid and organic approaches to build equity for Hannaford, in partnership with Media and Creative agencies and team
Partner on development of the Digital strategy (both owned + paid), balancing awareness and conversion efforts, in partnership with agencies and team
Align to all creative briefs for Social, Digital and Broadcast

Oversee creative process, partnerships and associated resources for the marketing function

Drive operational efficiencies in the creative and production process to decrease non-working expense
Own budget management and transparency in monthly estimates of expenses within approved budget

Inspire and motivate a team of marketers, designers, and partners to continuously strive for and achieve new levels of performance and impact

Support growth and development of team members through everyday coaching, capabilities training and annual reviews

Act as an advocate and champion of the Marketing function in creating a work environment, initiatives and programs that demonstrate growth impact, customer centricity, and a collaborative approach

Qualifications And Experience

In-depth understanding of business process and strategy
Experience in strategic marketing and brand building (minimum 10 years)
Experience in effective brief writing and evaluation of creative (minimum 10 years)
Experience in effectively managing creative resources, agency relationships and creative production processes (minimum 5 years)
Experience in creative planning and budget management (minimum 5 years)
Experience as a leader of people and developer of talent (minimum 3-5 years)
Bachelor’s Degree in Marketing or related field or equivalent work experience

Skills And Abilities

Strong communication skills, both written and verbal
Strong interpersonal and collaboration skills
Strong leadership skills and ability to influence at all levels
Ability to inspire and influence across business functions
Ability to assess creative and effectively communicate feedback
Ability to navigate ambiguity and effectively manage through change
Ability to shape and lead a high-performance team (internal + external partners)

The Salary Range for this position is $160,000 - $240,000

Hannaford provides equal opportunity in employment to all associates and applicants for employment without regard to race, religion, color, sex (including pregnancy, childbirth and related conditions), age, veteran status, national origin, sexual orientation, gender identity and gender expression, disability, or any other characteristic protected by law.

Job Requisition: 407530_external_USA-ME-Scarborough

Hannaford Supermarkets

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