Vice President of Marketing Strategy and Leadership

Overview

We are seeking a dynamic Vice President of Marketing Strategy and Leadership to oversee the performance and strategic direction of our Sector/Practice Marketing Directors. Reporting directly to the Chief Marketing Officer, you will play a pivotal role as a mentor and quality assurance leader, driving excellence across all our sector-specific marketing initiatives.

This role demands a strategic thinker who prioritizes audience-centered, insight-led approaches aligned with firm-wide objectives. You will collaborate with our Marketing's Centers of Excellence (COEs) to ensure innovative and impactful execution across all sectors.

Key Responsibilities

• Lead and develop a high-performing team of Sector & Practice Marketing Directors across various HKS sectors.
• Critically assess and align marketing strategies with firm goals and client insights.
• Ensure compliance with HKS marketing best practices, including campaign calendars and performance metrics.
• Act as a strategic liaison between sector leaders and the CMO to highlight insights, opportunities, and risks.
• Drive consistency in messaging and campaign execution across sectors.
• Facilitate knowledge sharing and collaboration among teams through regular strategy sessions.
• Mentor marketing directors on effective stakeholder engagement at all organizational levels.
• Collaborate closely with all COEs to align resources and strategic needs effectively.
• Continuously evaluate and enhance sector marketing performance and processes.
• Contribute to broader marketing leadership initiatives, including governance and succession planning.
• Model and uphold the firm’s cultural values, emphasizing quality, innovation, and growth.
• Invest in the professional development of the team through mentoring and performance management.
• Foster a diverse and inclusive team environment that attracts, trains, and retains talent.
• Manage conflicts adeptly and nurture a collaborative workspace.
• Maintain strong partnerships within project teams to enhance communication and approachability.
• Champion sustainable work practices to foster a green workplace.
• Develop project budgets and timelines in collaboration with the Chief Marketing Officer.
• Oversee financial implications regarding project plans and team usage rates.
• Lead project management efforts to maximize ROI while adhering to budget constraints.
• Coach practice leadership on go-to-market strategies to support growth and revenue objectives.

Qualifications

• Bachelor’s degree in Advertising, Marketing, or a related field.
• 15+ years of progressive marketing leadership experience in complex organizations.
• Proficiency in the MS Office Suite, including Word, Excel, and PowerPoint.
• Experience in professional services, particularly in architectural or design sectors, is preferred.
• Proven success in leading B2B marketing teams and creating integrated strategies.
• Experience with managing marketing Centers of Excellence (COEs).
• Strong background in market research, competitive analysis, and performance measurement.
• A track record of managing teams in dynamic environments.
• Ability to work collaboratively across various stakeholder groups and levels of seniority.
• Proven experience in aligning marketing strategies with business growth.
• Exceptional writing, storytelling, and visual communication skills.
• Attention to detail and a commitment to delivering excellence in all endeavors.
• Strong interpersonal skills with an ability to build trusting relationships.
• Outstanding presentation abilities with strong organizational skills for multitasking.
• Capability to collaborate effectively with business development teams.
• A diplomatic leadership style that values collaboration and relationship-building.
• Clear and professional verbal and written communication skills.
• Proactive problem-solving abilities with innovative approaches.
• Capacity to encourage teamwork while managing independent responsibilities.
• Ability to meet deadlines without compromising quality.
• Travel may be required.

If you are passionate about marketing leadership and meet the qualifications outlined, we encourage you to apply. HKS is an EEO/AA Employer: M/F/Disabled/Veteran.