Global Partner Marketing Manager- Automation & E-Commerce

Introduction

The IBM Partner Marketing Acceleration Team is a global growth engine that expands IBM’s market reach and drives new business through the Partner Ecosystem. We enable partners to move faster, scale impact, and lead in the era of AI by delivering digital-first, integrated go-to-market motions.

Your Role And Responsibilities

This role serves as the Business Partner Marketing Lead for IBM Automation and E‑Commerce, owning top partner and distributor engagements, campaigns, and programs aligned to IBM’s prioritized Automation offerings. Working in close partnership with Geography and Market teams, this role designs and executes scalable partner marketing initiatives that connect IBM technology, partner expertise, and customer demand.

Our focus spans key routes to market- including Value-Added Resellers (VARs), Value-Added Distributors (VADs), and hyperscaler marketplaces- to deliver measurable pipeline, revenue, and partner experience outcomes while accelerating adoption of AI‑driven automation solutions.

This role sits at the center of IBM’s ecosystem orchestration, shaping how partners engage with IBM, how Automation solutions show up in market, and how we scale high-impact, partner-led growth globally.

Partner & Market Leadership

• Develop deep understanding of Automation partners, distributors, clients, and market dynamics, including partner business models and buying motions.
• Engage directly with partners and channel sellers to drive demand, grow IBM Automation mindshare, and capture ecosystem insights to inform IBM strategy.
• Act as a trusted marketing leader for priority partners and VADs aligned to IBM Automation offerings.

IBM Automation GTM & Partner Demand Execution

• Build strong fluency across IBM Automation solutions, including relevant Sales Plays, Technology Plays, Decision Points, and Campaign Personas.
• Market with partners and VADs by collaborating with Channel Sales, IBM Demand Generation, and Field Marketing teams to influence investments and activate demand generation programs.
• Design and execute end-to-end partner‑ and VAD‑led campaigns to recruit, activate, and scale highly skilled business partners.
• Leverage IBM Co‑Marketing programs, funding, and platforms (e.g., My Digital Marketing) to drive measurable business outcomes.

Growth Planning, Performance & Co‑Marketing Enablement

• Develop and execute quarterly growth plans that deliver year-over-year increases in Business Partner Opportunity Identification (BPOI), pipeline, and revenue.
• Own ecosystem business and marketing results for Automation, including regular performance reviews with geo and worldwide executive stakeholders.
• Manage global growth by scaling high-performing motions, doubling down on growth areas, and testing new concepts where performance lags.

E‑Commerce Enablement & Ecosystem Integration

• Drive enablement and adoption of IBM’s Partner E‑Commerce cart to accelerate SaaS and subscription license revenue through partners.
• Integrate partners into IBM demand generation strategies, digital programs, and priority GTM motions.
• Collaborate with Product Marketing, Content, and RevTech teams to deliver compelling positioning, assets, and tools that enable partners to effectively market and sell Automation solutions.
• Represent Partner Marketing across ecosystem and internal organizations, engaging at all levels of partner and IBM leadership.

Preferred Education

Master's Degree

Required Technical And Professional Expertise

• Experience in marketing, with a strong foundation in demand generation and program management.
• Experience working with business partners, distributors, or third-party ecosystems.
• Proven ability to use data and analytics tools to track, measure, and optimize marketing performance (e.g., CMC, Tableau dashboards, PPS data, GPM).
• Experience managing marketing budgets and investment decisions.
• Experience managing process controls and operating in governed marketing environments.

Preferred Technical And Professional Experience

• B2B partner marketing experience, including working with partners at varying levels of marketing maturity.
• Experience designing and delivering partner or client acquisition and activation campaigns.
• Familiarity with Automation, SaaS, subscription, or eCommerce-led GTM models.
• Experience operating or leveraging agentic workflows or AI-enabled marketing capabilities to improve efficiency and scale.