Marketing Programs Manager (B2B / SaaS)

Title: Demand Generation Programs Manager

Location: Greater Lowell Area, MA (Hybrid 2 days onsite)

Employment Type: Contract

Status: Accepting Candidates

About the role

This role owns and executes B2B SaaS demand generation programs that drive pipeline growth and measurable business impact. You will partner closely with marketing, sales, and operations teams in a highly automated, metrics-driven environment.

Key Responsibilities

• Lead end-to-end demand and lead generation programs across email, webinars, direct mail, and ABX/ABM
• Plan, execute, and optimize multi-channel campaigns to drive qualified pipeline
• Manage campaign execution using marketing automation platforms and CRM systems
• Define success metrics, track performance, and report on ROI and funnel impact
• Apply strong positioning and messaging principles to improve engagement and conversion

Qualifications

• 5+ years of B2B SaaS demand generation or lead generation experience
• Hands-on experience with marketing automation tools (Eloqua preferred) and Salesforce
• Strong metrics orientation with a track record of achieving measurable goals
• Excellent written communication skills
• Bachelor’s degree required; MBA a plus

Compensation (MA Pay Transparency)

• Estimated hourly range: $42.00/hr - $45/Hr. (W-2)
• Final rate within this range will be based on skills, experience, and interview results