Director Performance Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Performance Marketing in New York.

The Director of Performance Marketing will lead and execute high-impact paid media campaigns across B2B SaaS, PLG, and e-commerce channels. This role combines strategic planning with hands-on execution to drive trial acquisition, revenue growth, and brand visibility. You will manage cross-channel budgets, optimize campaigns for ROI, and implement advanced analytics and machine learning techniques to improve performance. Collaborating closely with sales, product, and marketing teams, you will guide a high-performing team while shaping scalable media strategies. The ideal candidate thrives in a fast-paced environment, leverages data to make decisions, and is passionate about growth, experimentation, and continuous optimization.

Accountabilities

• Lead and mentor a team of digital marketing professionals, fostering collaboration and high performance.
• Develop and execute comprehensive paid media strategies to drive B2B trial growth and B2C e-commerce acquisition.
• Manage six-figure cross-channel budgets, ensuring efficient allocation and maximum ROI.
• Oversee media planning, audience targeting, channel selection, and performance forecasting.
• Implement machine learning and predictive modeling to optimize bidding, LTV, and campaign performance.
• Monitor campaign performance, analyze data, and provide actionable insights to inform strategy and improvements.
• Stay current with industry trends, tools, and emerging technologies to maintain competitive advantage.

Requirements

• Proven experience in managing high-volume paid media campaigns across B2B SaaS, PLG, and e-commerce environments.
• Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and third-party bidding tools.
• Expertise in budget management, campaign optimization, predictive modeling, and real-time bidding algorithms.
• Analytical skills to interpret data, measure performance, and develop actionable insights.
• Excellent leadership, communication, and collaboration skills to inspire and guide teams.
• Detail-oriented with a strong focus on experimentation, continuous learning, and process improvement.
• Experience in developing and executing strategic media plans that align with business objectives.

Benefits

• Competitive salary: $158,000–$190,000 USD annually.
• Remote-first work culture with flexibility in work arrangements.
• Comprehensive health coverage, including dependents.
• Flexible Paid Time Off policies, including quarterly self-care days and volunteer days.
• Parental leave and family-friendly benefits.
• Home office setup support and remote work stipend.
• Professional development opportunities, including an annual learning stipend.
• Peer-to-peer recognition programs and Employee Assistance Program for well-being support.
• Access to company products for personal use and family.

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.