Fractional Chief Marketing

Fractional Acquisition Lead – High-End Residential Services

Engagement: Fractional / Independent (not employment)

Time Commitment: ~8–12 hours per month

Location: Remote (local, affluent-market experience preferred)

We operate a premium, owner-operator–led residential services business in an affluent coastal market (Hamptons/ North Fork) . Growth is intentional and selective.

We are seeking an experienced fractional acquisition lead to sharpen residential customer acquisition and conversion. This is a focused, judgment-driven role — not a branding or social media position.

Scope (deliberately narrow)

Residential customer acquisition via local, high-intent channels
Google search capture (intent alignment, structure, negatives — not volume buying)
Remarketing logic (what should exist, what should not)
Website optimization for conversion (clarity, structure, friction removal — not redesign)
Messaging and copy refinement (direct mail, website, search ads)
Channel prioritization with clear ROI discipline

No social media.

No branding initiatives.

No content calendars.

No agency work.

Who This Is For

Senior, independent operators
Prior experience owning or leading customer acquisition for an owner-led residential services business
Strong direct-response and demand-capture mindset
Comfortable working directly with principals
Values discretion and scope discipline

What This Is Not

Not B2B or commercial marketing
Not “growth hacking”
Not media buying as a service
Not a full-time role
Not an agency engagement

Engagement Details

~8–12 hours per month to start
Month-to-month
Competitive fractional compensation
Direct access to ownership

How to Respond

If this aligns with how you operate, please DM with:

A brief summary of relevant experience
One example where you improved results by removing complexity or spend, not adding it