Sr Marketing Manager, GCP Audience Lead

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. They are seeking a Senior Manager, GCP Audience Lead to shape engagement strategies for CHROs, CPOs, and other C-suite leaders, focusing on content and program strategy to enhance LinkedIn's position as a trusted partner. The role involves crafting executive narratives and designing high-impact engagement programs to drive meaningful conversations and long-term partnerships.

Responsibilities

• Lead content and programs for GCP audiences (CHRO/CPO/CXO), ensuring they see LinkedIn as a long-term, strategic partner
• Develop and own executive narratives that reflect the priorities, challenges, and opportunities faced by top HR and C-suite leaders
• Produce content (messaging frameworks, briefs, talking points, discussion guides) that deepen executive engagement and support their influence in purchasing decisions
• Elevate LinkedIn’s position with C-level audiences, developing programs (such as round tables, peer forums, curated discussions, stage content) that drive engagement and reinforce our market position, in partnership with teams such as Insights, Product Marketing, and Economic Graph Research Institute to drive global engagement
• Serve as the team expert on the HR/CXO landscape, bringing forward insights and trends that inform program direction
• Manage complex cross-functional workstreams with clarity, momentum, and strong stakeholder management across time zones
• Ensure every experience is high value, polished, and aligned with business goals

Skills

• BA/BS degree in Business, Economics or related field or equivalent experience
• 8+ years of experience in research, executive content, strategic communications, analyst relations, PR, journalism, or senior B2B content marketing
• Experience working with CHROs, CPOs, or other C-suite audiences, ideally within enterprise or global organizations
• Experience in writing skills for crisp, compelling, and executive-ready content
• Experienced in creating programs and content that influence senior decision-makers
• Strong internal partnership skills with experience navigating matrixed organizations across the US, EMEA, and APAC regions
• Comfortable balancing multiple workstreams and time zones with a high bar for quality
• Strategic thinker with good judgment and a talent for simplifying complex concepts
• Someone who thrives in relationship-building, cross-functional collaboration, and working with senior executives
• Market Research and Customer Insights
• Sales Enablement
• Executive Writing and Briefs
• Building Programs

Benefits

• Annual performance bonus
• Stock
• Benefits and/or other applicable incentive compensation plans

Company Overview

• LinkedIn is a professional networking site that allows users to create business connections, search for jobs, and find potential clients. It is a sub-organization of Microsoft. It was founded in 2003, and is headquartered in Sunnyvale, California, USA, with a workforce of 10001+ employees. Its website is https://www.linkedin.com.

Company H1B Sponsorship

• LinkedIn has a track record of offering H1B sponsorships, with 787 in 2025, 1108 in 2024, 913 in 2023, 1580 in 2022, 1043 in 2021, 1146 in 2020. Please note that this does not guarantee sponsorship for this specific role.