About Lovepop

Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments in lifetime revenue. Lovepop consistently ranks in the top Google results for cards online, enjoys 18% national brand awareness, and has helped its customers create over 50 million magical moments. The opportunity ahead of us is large, exciting, and meaningful, and we are constantly looking for A+ talent to help us become the number one online destination for cards.

About the Role

Lovepop is seeking a talented Paid Social Marketing Manager to lead our creative and advertising initiatives across paid social channels. Reporting directly to the Director of Growth, this role is pivotal in driving revenue growth through a comprehensive, cross-functional approach. You will collaborate closely with teams in creative, product, analytics, and technology to optimize the entire customer journey—from initial ad exposure to conversion and beyond.

Accountabilities

Channel Management & Ownership: Develop and execute on customer growth and retention strategy across paid channels including, but not limited to: Facebook, Instagram, and TikTok
Team Collaboration: Collaborate cross-functionally with teams like creative, product, tech, and more to identify new testing opportunities that will drive measurable results (landing pages, product launches, promos, etc.)
Budget Planning: Own channel-level performance forecasting and budget planning
Creative Experimentation: Own channel-level creative experimentation in close partnership with the creative team to develop impactful concepts for testing and growth
User-first Mentality: Understand user motivations, insights, and bring that into channel and messaging strategy and tactics
Partnerships: Manage partnerships with ad platform representatives and vendors to empower our marketing efforts
Reporting: Proactively monitor and analyze marketing performance, competitive landscape, and marketplace trends and report performance regularly to stakeholders
Actionable Insights: Provide actionable insights on creative performance and product performance to stakeholders

Qualifications

3+ years of experience in performance marketing, specifically across paid social channels (and ideally other digital and offline channels)
Expert in Meta bidding, targeting and optimization, with hands-on experience running campaigns and running large-scale acquisition programs (experience with other paid social marketing channels like Pinterest, TikTok, etc. strongly preferred)
Proven track record in scaling growth through creative first approach
Strong analytical skills and ability to interpret data to make informed decisions
Excel in strategic prioritization and decision making; effectively balance long term business goals with short term needs
Excellent written and verbal communication skills
Excellent project management skills and cross functional collaboration

Lovepop Values

Engineering: Curiosity to discover how the world works

Hunger: Desire to take on more than is expected

Magic: Delivering unexpected experiences

Connection: Building relationships with each other

Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related reasons.

Lovepop

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Paid Social Marketing Manager