VP, Marketing - North America

Position Title: VP, Marketing - North America

Position Type: Regular - Full-Time

Requisition ID: 39162

Vice President, Marketing – North America

[Chicago]

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

About the role.

Reporting to the President, Commercial Growth, the Vice President, Marketing – North America is accountable for accelerating profitable growth, strengthening brand equity, and modernizing marketing capabilities across Retail, Foodservice, and Quick-Service channels.

As a member of the Commercial Leadership Team, this executive will shape and execute the North America growth agenda – integrating brand strategy, portfolio management, innovation, and marketing investment to drive revenue, margin expansion, and long-term value creation for our customers.

The VP will partner closely with Sales, Go-To-Market, Supply Chain, Finance, and R&D to ensure marketing strategy is fully embedded in commercial planning and operational execution. The mandate is clear: elevate marketing from strong functional execution to a fully integrated, insights-driven growth engine.

What you will be accountable for.

• Enterprise Growth & Portfolio Strategy
• Own the North America marketing growth agenda in alignment with regional and global objectives.
• Lead portfolio strategy, mix management, and platform prioritization to drive revenue and margin expansion.
• Establish clear growth roadmaps across Retail, Foodservice, and QSR channels.
• Ensure disciplined allocation of marketing investment tied to measurable business outcomes
• Oversee data-driven marketing insights, evolving consumer trends, competitor landscapes, and market dynamics.
• Brand & Innovation Leadership
• Define, protect, and evolve the North America brand architecture and positioning.
• Lead development of scalable innovation platforms aligned to consumer, operator, and customer needs.
• Embed purpose-driven strategy — including sustainability and regenerative agriculture commitments — into brand storytelling and product development.
• Elevate pack architecture, visual identity systems, and sustainability claims governance across the portfolio.
• Marketing Effectiveness & Modernization
• Institutionalize enterprise-level marketing effectiveness standards (media mix optimization, working/non-working investment, performance dashboards, and AI-enabled analytics).
• Drive capability development in data fluency, digital activation, and commercial ROI rigor.
• Lead modernization of tools, processes, and governance to improve speed, consistency, and impact.
• Commercial & Cross-Functional Leadership:
• Serve as the senior marketing voice within the Commercial Leadership Team.
• Partner with Sales and Go-To-Market leaders to unlock new growth opportunities and strengthen customer value propositions.
• Align marketing, innovation, supply chain, and finance on integrated business planning and execution rhythms.
• Represent the organization with key external agencies and strategic partners.
• Organizational Leadership
• Build and lead a high-performing, diverse North America marketing organization.
• Define the optimal organization design, talent strategy, and succession pipeline.
• Foster a culture of accountability, creativity, collaboration, and data-driven decision making.

The Opportunity.

North America is positioned for its next phase of growth. The opportunity is to strengthen brand-led growth, harmonize multi-channel strategy, and elevate marketing effectiveness to world-class standards. This role is suited for a leader who has successfully scaled brands, modernized marketing capabilities, and influenced enterprise decisions beyond the marketing function.

What you will bring to the table.

• * Progressive senior marketing leadership experience within multi-region CPG, food, or foodservice organizations.
• Demonstrated P&L ownership with consistent revenue and margin growth.
• Proven success managing complex, multi-channel portfolios at scale.
• Track record driving sustainability-led innovation and marketing transformation, including AI enablement and analytics-driven investment decisions.
• Strong commercial acumen and ability to influence cross-functional stakeholders at the global and regional levels.
• Success building and leading diverse, geographically dispersed teams and elevating organizational capability.
• Bachelor’s degree required; advanced business education preferred.

Additional information.

• Travel: Approximately 25-35% based on business needs.
• Hybrid work model aligned with McCain policy.

About McCain.

Click here to learn more about McCain and how we provide you with opportunities to make an impact that matters.

Leadership principles.

At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.

The McCain experience.

We are McCain. This statement is a testament to our collective strength and our individual value. Your contr

Compensation Package: $300,000 – $350,000 USD annually + bonus eligibility + Long-Term Incentive eligibility

• *Please note compensation may vary based on experience and background**

Benefits: At McCain, we’re on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person’s needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.

Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home.

McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.

Your privacy is important to us. By submitting personal data or information to us, you agree that this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. You can understand how your personal information is being handled here.

Job Family: Marketing

Location(s): US - United States of America : Illinois : Oakbrook Terrace || US - United States of America : Illinois : Chicago || US - United States of America : Illinois : Lisle

Company: McCain Foods USA, Inc.