Vice President of Sales and Marketing

Company Description

Metro Physical & Aquatic Therapy is a comprehensive multidisciplinary company who offers Physical, Occupational, Speech Therapy, Massage and Acupuncture services. We take great pride in inspiring our team to create an everlasting bond with our patients, our doctors, and our community. But it’s not just what we do, it’s who we are. We are driven by our mission to continually invest in our people and offer the best workplace environment possible.

Job Description

Metro PT, a leading outpatient rehabilitation provider with 50+ locations across Long Island and the greater New York region, is seeking a dynamic Vice President of Sales & Marketing to lead our organization’s growth strategy. This senior executive will oversee all sales, business development, referral outreach, and marketing functions, including digital marketing, brand management, and patient acquisition.

This is a highly visible, hands-on leadership role responsible for driving revenue growth, expanding physician referrals, and ensuring strong brand presence across all Metro PT markets.

Key Responsibilities

Strategic Leadership

• Develop and execute a comprehensive sales and marketing strategy aligned with organizational goals.
• Lead growth initiatives that drive patient acquisition across physician referral channels, digital platforms, and community outreach.
• Partner closely with the Executive Team to forecast growth, evaluate new market opportunities, and shape long-term business strategy.

Team Leadership

• Build, mentor, and lead a high-performing sales, marketing, and physician liaison team.
• Establish performance metrics, KPIs, and accountability structures.
• Foster a culture of collaboration, professional development, and results-driven performance.

Business Development & Referral Growth

• Strengthen and expand relationships with physicians, medical groups, hospital networks, and other healthcare partners.
• Oversee referral development processes and ensure consistent engagement with key referral sources.
• Identify new partnerships, service lines, and market expansion opportunities.

Digital & Brand Marketing

• Oversee all digital marketing functions, including website strategy, SEO/SEM, social media, content strategy, and online reputation management.
• Ensure consistent, compelling brand messaging across all patient and provider touchpoints.
• Develop integrated marketing campaigns that support growth targets and enhance patient experience.

Patient Acquisition & Retention

• Drive initiatives that increase direct-access patient volume.
• Implement patient retention programs and reputation-building strategies that convert satisfied patients into advocates.
• Monitor patient satisfaction trends and identify opportunities for improvement.

Performance & Reporting

• Analyze market trends, referral patterns, digital performance metrics, and patient volume data.
• Report regularly to the Executive Team on sales and marketing performance, KPIs, ROI, and strategic outcomes.
• Make data-driven recommendations to optimize campaigns, referral strategies, and team performance.

Qualifications

• 10+ years of progressive experience in healthcare sales, marketing, or business development; experience in physical therapy, outpatient rehab, or multi-site healthcare strongly preferred.
• 5+ years of leadership experience managing sales and marketing teams.
• Proven track record driving multi-channel patient acquisition and provider referral growth.
• Strong understanding of digital marketing, brand management, and data analytics.
• Excellent communication, leadership, and relationship-building skills.
• Ability to thrive in a fast-paced, growth-oriented environment.

Additional Information

What We Offer!

• Competitive compensation package
• 401(k) plan with company matching options
• Generous Paid Time Off
• A rich benefits package, including medical, dental, life and long-term disability insurance
• Progressive Leadership Development Programs
• New York's 529 College Savings Program
• Employee Perks: discounted rates for entertainment, travel, fitness, insurance plans, etc. through our partnership with Plum Benefits
• FSA Plans- pre tax savings plans to pay for unreimbursed medical and dental expenses, travel to & from work
• Company Events- Annual Family Field Day, Leadership Retreats, and Holiday Awards Celebration
• And much more!

The anticipated base salary range for this position is $155,000-$170,000. Salary is based on various factors, including relevant experience, knowledge, skills, other job-related qualifications, and geography. Medical, dental, vision, 401(k), paid time off, and other benefits are also available, subject to the terms of the Company's plan.