US Marketing Operations Manager

Join our team and help drive business results. As a Marketing Operations Manager, you'll be responsible for driving and growing our lead generation and nurture strategy through marketing activation and automation.

You'll be the lynchpin between our global and US marketing teams, making sure our content and advertising reaches the right people to drive business results.

The role involves

• Setting up campaigns in Hubspot and Salesforce for accurate campaign management and lead generation / nurture tracking.
• Activating B2B performance marketing campaigns across digital channels, including paid social media, email marketing, and paid search.
• Developing and executing marketing database strategies to nurture client growth through segmentation, data cleanliness, and data completeness.
• Building targeted marketing programs to nurture new prospects generated through campaign activity.
• Implementing A/B testing strategies for advertising and email campaigns.
• Optimizing conversions, traffic, landing pages, lead content generation, and calls-to-action on the MiQ website.