Digital Strategic Account Manager

CBS 17, your trusted local news leader and part of one of the nation’s top media markets, is looking for a Digital Strategic Account Manager to join our Raleigh, NC team. This role offers a unique opportunity to work with the largest local broadcast group in the country while partnering with a nationally recognized digital agency. This is a sales-focused position.

The Digital Strategic Account Manager plays a vital leadership role within our client services team, driving new business growth while retaining and expanding existing accounts. This position focuses on delivering client-centered marketing strategies, enhanced support, and measurable results. Working collaboratively with account executives, the Digital Strategic Account Manager will support team efforts to grow digital advertising revenue while also owning individual sales goals through the direct sale of Nexstar’s full suite of marketing solutions.

CBS17.com is a market-leading local news platform, offering opportunities to sell custom sponsorships, display and video advertising, local news CTV, and creative production services. Nexstar Digital Marketing Services provides a robust range of solutions, including CTV/OTT, targeted video, email marketing, SEM, social media, and more—supported by advanced reporting and analytics.

Compensation includes a competitive base salary plus commission, with opportunities to build local, regional, and multi-market business. This is an exciting opportunity for an experienced professional seeking a fast-paced, dynamic sales and marketing career with strong earning potential. If you’re ready to take the next step, we’d love to connect with you.

• Prospect and secure new business through networking, referrals, and outreach.
• Consistently meet or exceed individual revenue goals and quarterly targets.
• Develop strong relationships with both advertising agencies and local clients to grow their business by planning and organizing a sales strategy to meet goals, as well as monitor and track sales plan.
• Assist the sales leadership team in developing a strategy to support achievement of goals focused on metrics-driven success for digital marketing services
• Create digital marketing growth plans based on individual advertiser goals and objectives
• Identify, prospect and develop new business
• Maintains and grows existing accounts as well as develops new accounts
• Responsible for generating revenues through sale of commercial television and digital products.
• Develop strong relationships with both advertising agencies and local clients in an effort to grow their business by planning and organizing a sales strategy to meet goals, as well as monitor and track sales plan.
• Achieve monthly and quarterly revenue goals.
• Formulate and present customized digital advertising solutions in collaboration with account executives and individually
• Perform in-depth data analysis to deliver actionable insights to ensure campaign success
• Educate advertisers on performance metrics, insights and best practices
• Build a comprehensive collection of success stories and case studies to share with the sales team
• Share knowledge of digital media products and advertising trends during sales training meetings and individual training sessions
• Assist sales management team with special projects related to digital sales
• Other duties as assigned
• Skills and requirements:
• Expertise selling and developing digital marketing campaigns utilizing a variety of products and tactics including CTV/OTT, targeted video, email, SEM, social and more
• Strong knowledge and practical application of digital media targeting capabilities and analytics
• Excellent presentation skills are essential - Ability to write, design and deliver clear and concise information in a creative and compelling format
• Solid time management skills, consistently meets deadlines
• Effective problem solving, relationship building and communication skills
• Knowledge of media plans, advertising marketplace, and key competition
• Can excel in a fast-paced, revenue-driven sales environment
• Strong computer skills including Microsoft Office plus the ability to quickly learn new industry specific software
• Professional appearance is a must
• Reliable transportation, valid driver’s license and a satisfactory driving record
• Education/Experience:

Bachelor’s degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and/or proven work-related experience.

Minimum five years of experience in a strategic role in digital advertising sales and marketing, preferably within a media or digital marketing company.

Physical Demands & Work Environment

The Digital Strategic Account Manager must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions. This is an in-office role.

EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled