Regional Marketing Manager - Northeast

## Who We Are

Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market-leading, performance-oriented brands that energize and fuel active lifestyles. Our disruptive and innovative products compete in the Functional Beverage and Active Nutrition categories under consumer-loved brands including C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND®, Cellucor®, and Bloom®. For 20+ years we've served athletes and everyday consumers striving for healthier living. As a Certified Great Place to Work, Top Workplaces USA honoree, and a Fortune Best Workplace in Texas, we care deeply about our people, planet, and the communities we serve.

This role is posted as US Remote

• NJ and will report to the Integrated Local Marketing VP.

## The Role and How You’ll Help

As Nutrabolt’s Regional Marketing Manager of the Northeast region, you will be crucial to growing the C4 Energy and Bloom brands in the Northeast. You will be a strategic leader overseeing all aspects of the marketing program in your assigned region, creating a localized playbook that ladders up to brand priorities, leading Field Marketing teams to connect with target consumers, and executing in-market activity in partnership with local sales and DSD partners’ business priorities.

You will be the face, voice, and expert of your region, providing a localized perspective that allows the Nutrabolt brands to show up authentically. The Regional Marketing Manager will take a 360 approach to the market and measure program effectiveness, optimizing areas of success and implementing change where needed.

What you will be doing includes

• Develop strategic plans to reach consumers and authentically connect them to the C4 Energy and Bloom brands, putting the right cans in the right hands.
• Provide input on go-to-market strategies for new product launches and brand campaigns to maximize reach in regional and local markets.
• Collaborate with internal and external stakeholders to localize national campaigns and product launches.
• Build strong relationships with Beverage Sales and DSD partners in your territory to align strategies and drive sales.
• Establish objectives, KPIs, and priorities for downline while providing strategic direction and motivation.
• Drive growth in household penetration and velocity across key retail accounts and regional markets.
• Research and secure strategic partnerships, athletes, and influencers for events and sampling activities.
• Coordinate event logistics and work with Field Marketing Manager on scheduling brand ambassador teams to support planned events.
• Monitor and report program effectiveness through weekly and monthly recaps.

## Who You Are

You bring a Bachelor’s degree in Marketing, Communications, Business, PR or related field and 5+ years of experience in field and/or experiential marketing. Experience in CPG or Beverage, working with Beverage DSD’s and/or direct experience with Big Geyser is a plus. You have demonstrated leadership ability and exceptional interpersonal, communication, and collaboration skills.

You are extremely organized, able to juggle multiple competing priorities, and both creative and resourceful in resolving issues that may arise in the field. You can think and plan strategically and holistically while demonstrating exceptional attention to detail. You are self-motivated and a problem solver.

This role requires that you must be willing to work nights and weekends and travel within the designated territory. Ability to carry 50lbs+ and meet physical demands of the job is required.

## What We Offer and Additional Details

Nutrabolt cares about teammates’ physical, mental, and financial wellness by providing benefits like competitive health insurance, life insurance, mental wellness programs, 401K matching, and a Lifestyle Spending Account. We offer unlimited vacation paid time off and volunteer time off, along with discounts on C4 Energy, Cellucor, and XTEND products. For family support, we provide paid parental leave and reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.

Nutrabolt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Please review our CCPA policy on our site. By providing your phone number, you consent to receiving text communications related to your job application via SMS from Nutrabolt. Applicable messaging and data rates may apply. You may opt out at any time by replying STOP.

If you have any questions, please reach out to us at [email protected].