Our mission is to heal the world with the power of our mountain olive trees. For this, we take over large lands with wildly growing mountain olive trees, cultivate and eco-certify them. The mountain olive trees then supply the worldwide unique ‘Holistic Beauty Molecule’ hydroxytyrosol, which protects humen cells perfectly (ESFA and FDA studies) and protect the cells of the trees up to 4,000 years. This globally unique Beauty Molecule, which is only found indigenously in our mountain olive trees, replaces 100% of the 70% water phase that is otherwise common in skin care products. The products are therefore 70% more efficient than those based on water.

The water that we do not use in our products we bring to the people in Africa by building water wells last with the Maasai in the Kilimanjaro region, most recently in 2021. 2.5 billion people on our planet have no direct access to clean water."

This wonderful cycle we call it at Olive Tree People - from Tree to Beauty.

We are convinced that we can reach 30 times more people with our up to 30,000 Waterless Beauty Advocates in the U.S. and Canada than through traditional retail.

We believe that sensual living product, transported from human to human, unfolding synergies and magic that are not possible through online or on the shelfs.

We believe in nature's example, where trees and humens create in reality the strongest social networks opposed to the virtual ones

We believe that Olive Tree People can unleash from humen to humen a global movement with the power to transform an entire industry.

We believe that there are only a few things in one live as sublime, beautiful and fulfilling as from Tree to Beauty, guiding humans to naturally radiant and beautiful skin, to life-changing experiences, saving hundred-year-old mountain olive trees and carrying clean water to Africa.