Social Media Manager

• *Social Media Manager**

Department: Marketing

Reports to: Associate Director of Marketing

Classification: Nonexempt

Work Hours: FT, on average 35 hours a week

• *ABOUT OMEGA**

Omega Institute is a nonprofit, donor-supported, educational organization at the forefront of holistic studies. For almost 50 years, Omega has been an incubator for new ideas in health and wellness, spiritual and personal growth, artistic creativity, and cultural change. Since our founding in 1977, we have become one of the most trusted destinations for lifelong learning in the world. People come to Omega for reasons big and small—to spark creativity, explore spirituality, improve well-being, and be part of a growing global community of lifelong learners, seekers, creators, thinkers, and doers. From the beginning, we have taken an integrated approach to personal and social change, believing that we are interconnected and responsible for each other and the earth we share. Every year, tens of thousands of people attend our innovative educational workshops, training opportunities, conferences, and retreats on our Hudson Valley campus and online. Throughout our history, Omega has responded by adapting to changing educational trends, participant needs, and cultural contexts. As we look forward to our next chapter, we are searching for a dynamic team member to help ensure our work continues to evolve in response to our rapidly changing world.

• *JOB DESCRIPTION**
• *Summary**

The Social Media Manager is responsible for Omega’s social media strategy, creative content development, and digital community growth. This role blends strategic thinking, cross-department collaboration, trend research, relationship building, and hands-on content creation to expand Omega’s reach, relevance, and nonprofit impact.

As a key member of the Marketing team, the Social Media Manager proactively researches emerging platform trends and cultural shifts, bringing forward strategic ideas that integrate across social media, paid media, email marketing, PR, partnerships, and campus initiatives.

This person is a creative self-starter, relationship builder, and solution-oriented marketer who thrives on experimentation, audience engagement, and translating insight into action.

• *Essential Functions**

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Strategy, Growth & Innovation

• Conduct consistent research, benchmarking, and audience analysis to evolve a comprehensive, cross-platform social strategy that increases discovery, engagement, and conversion.
• Identify emerging trends, new platforms, and content formats; proactively recommend creative ideas for integration across marketing (paid media, email, PR, partnerships, on campus experiences and campaigns).
• Regularly test and experiment with new approaches, evaluating results and optimizing strategy accordingly.
• Assess what is and isn’t working; identify solutions, pivot thoughtfully, and balance patience with performance expectations.
• Manage and grow existing social platforms while maintaining awareness of those channels’ evolution as well as emerging channels and opportunities for expansion.

Cross-Department & Campus Collaboration

• Collaborate with campus teams, operations, experience, and registration departments to identify marketing opportunities and ways social media can enhance the visitor journey and on-campus experience.
• Surface opportunities to promote not only programs, but also campus life, membership, partnerships, seasonal initiatives, and broader organizational priorities.
• Support the development and management of strategic collaborations with aligned businesses, organizations, influencers, and community partners to expand Omega’s audience and credibility.

Content Creation & Creative Execution

• Plan, compose, and manage day-to-day social media content aligned with Omega’s communications calendar.
• Concept, film, edit, and publish engaging short-form video and visual content; demonstrate a strong creative eye and enthusiasm for editing and storytelling. Work alongside the digital team to collaborate on supplemental video and content production.
• Capture live campus moments, events, and behind-the-scenes content that bring Omega’s community to life.
• Develop creative briefs and collaborate across marketing disciplines to ensure cohesive storytelling across platforms.
• Bring forward fresh, creative marketing ideas beyond traditional program promotion.

Community Building & Relationship Management

• Actively build and manage online relationships — engaging with influencers, faculty, partners, and aligned organizations.
• Proactively comment on, share, and engage with relevant external