Vice President Marketing

Job Title: Vice President Marketing

Location: Irvine, CA

Organization: Orange County Soccer Club (OCSC)

COMPANY OVERVIEW

Orange County Soccer Club is Orange County’s only professional soccer team and is entering a defining era of growth both on and off the field.

As a founding member of the USL and 2021 USL Championship winner, OCSC is now building toward the future of American soccer as part of the new USL Premier League, a transformative step in the evolution of the sport in the United States.

The club plays at Championship Soccer Stadium in Irvine, CA, and is actively planning for stadium expansion and enhanced fan experiences to meet growing demand.

OCSC has pioneered a player development model that has seen them sell more players to European teams than any other club in North America.

With the 2026 FIFA World Cup coming to North America, OCSC is uniquely positioned to capitalize on unprecedented interest in soccer—expanding its fanbase, deepening community roots, and establishing itself as one of the most innovative and culturally relevant clubs in the region.

OCSC is more than a team—it is a platform for sport, entertainment, and community in one of the most dynamic markets in the country.

POSITION OVERVIEW

As Head of Marketing, you will report to the President of Business Operations and serve as a key member of the club’s leadership team.

This role will lead all marketing, brand, and audience growth efforts during a pivotal period for the organization. You will be responsible for building and scaling the OCSC brand, driving attendance and revenue, and leveraging major tailwinds—including the World Cup, league evolution, and stadium expansion—to position OCSC as a premier destination for soccer and live experiences in Southern California.

MAJOR DUTIES AND RESPONSIBILITIES

Strategic Leadership & Brand Growth

• Develop and lead a modern, data-driven marketing strategy to drive fan growth, revenue, and brand relevance
• Position OCSC to fully capitalize on the 2026 World Cup moment and increased national attention on soccer
• Build a distinct and compelling brand identity that resonates across Orange County and beyond
• Serve as a key voice in executive-level decisions related to growth, positioning, and fan experience

Stadium Growth & Matchday Experience

• Lead marketing strategy tied to stadium expansion and attendance growth
• Partner with operations and production teams to elevate the matchday experience as a premier entertainment product
• Drive sellouts, repeat attendance, and premium experiences

League Positioning & Future of Soccer

• Build narratives and campaigns around OCSC’s role in the the future of American soccer
• Leverage promotion/relegation dynamics (as applicable) to drive engagement and urgency

Fan Acquisition, Engagement & Community

• Develop strategies to grow new audiences across Orange County, including youth, families, and diverse communities
• Oversee CRM, lifecycle marketing, and database growth to drive retention and lifetime value
• Lead grassroots, community, and cultural marketing initiatives

Revenue & Commercial Impact

• Partner closely with ticketing and partnerships teams to drive ticket sales, merchandise, group and season sales, and partnership revenue
• Develop marketing-driven sales funnels and campaigns across all club inventory
• Support and help close strategic sponsorship and marketing partnerships

Advertising & Media Strategy

• Oversee all paid media strategy including digital, social, OOH, radio, and broadcast
• Ensure efficient media buying and performance optimization to maximize ROI
• Work with internal and external partners to align messaging across all channels

Content, Creative & Digital

• Oversee content, social media, and digital strategy to drive engagement and brand growth
• Ensure consistent, high-quality storytelling across all platforms
• Guide development of creative campaigns, branded assets, and merchandise alignment

Team Leadership & Operations

• Lead and develop the marketing, communications, and content teams
• Oversee hiring, performance management, and team growth
• Manage departmental budgets and resource allocation
• Maintain high standards for brand consistency, messaging, and execution

REQUIRED QUALIFICATIONS

• Bachelor’s degree required; MBA or related advanced degree preferred
• 5+ years of relevant experience, preferably in sports, entertainment, or high-growth consumer brands
• Proven success building and executing marketing strategies that drive measurable growth
• Experience leading and developing high-performing teams
• Strong understanding of digital marketing, CRM, content, and modern fan engagement strategies
• Experience working cross-functionally across sales, partnerships, and operations
• Strong leadership, communication, and presentation skills
• Ability to thrive in a fast-paced, entrepreneurial, and evolving environment
• Proficiency in Microsoft Office; experience with CRM, ticketing systems, and Adobe tools a plus
• Strong writing skills, including experience with campaigns, presentations, and media communications

ADDITIONAL INFORMATION

This is not necessarily an exhaustive list of all responsibilities, duties, or requirements. OCSC reserves the right to modify the role as the organization evolves.

Orange County Soccer Club is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected characteristic.