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JOB DESCRIPTION AND POSITION REQUIREMENTS:

The Penn State Alumni Association is seeking a Marketing Generalist to provide marketing and communication support to engage alumni, members, students, friends, parents, volunteers and other diverse audiences. The Alumni Association is committed to ensuring that diversity, equity, and inclusion are central to the success of a world-class research institution. We are dedicated to fostering institutional change required to realize a more socially just University and we value inclusion as a core strength and an essential element of our public service mission.

The successful candidate will play a key role in executing marketing strategies that connect alumni to the University and to each other, provide valued services to members, and support the University’s mission of teaching, research and service.

Responsibilities include:

Provides project management support for the marketing communication team
Collaborates with teams throughout the organization on storytelling efforts, solicitation campaigns and event promotion
Creates digital and print content to support marketing and awareness campaigns
Writes and edits content for awards programs, and other special initiatives including scripts, press releases, email content, social media content, web content and advertisements
Coordinates email campaign distribution
Modifies design files and resizes art files as needed
Copy edits and proofs draft marketing materials ensuring compliance with existing University editorial policies
Assists with the production process, including coordinating print jobs with external vendors
Provides campaign metrics, as needed

This position requires a Bachelor’s degree and 1+ years of related experience, or an equivalent combination of education and experience. The successful candidates will understand various marketing channels and be able to work on cross-functional, fast-paced teams with multiple deadlines, stakeholders and complexity. Successful candidates will have experience in developing action-oriented marketing content and be skilled in using Microsoft Office/Office 365. Working knowledge of Adobe CS/CC applications (InDesign, Photoshop, Illustrator), photography, video production, web-based email platforms, and project management software is a plus.

The Pennsylvania State University is committed to and accountable for advancing diversity, equity, inclusion, and sustainability in all of its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity in society and nature, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.

The salary range for this position, including all possible grades is:

$46,400.00 - $67,300.00

Salary Structure -

additional information on Penn State's job and salary structure.

CAMPUS SECURITY CRIME STATISTICS:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

Employment with the University will require successful completion of background check(s) in accordance with University policies.

EEO IS THE LAW

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

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Marketing and Communications Specialist, PSAA