Internal Title:

Marketing Specialist

Job Type:

Full Time

In Office - Henderson, Nevada

Disclaimers:

This is not a remote position
We are interested in every qualified candidate who is eligible to work in the United States

Schedule:

Monday through Friday

Occasional weekend or holiday shifts

Salary:

$60,000 - $90,000 / year

About the Role:

Join our dynamic team at Red Dog Media, where curiosity fuels our journey as we build a powerhouse performance paid search marketing company. As a Marketing Specialist, your mission is to dominate the day to day opportunities and innovate for tomorrow! In this role, the company will be relying on you to be an innovative problem solver as you constantly seek new knowledge to become both an expert and leader in the pay per click field.

Your Impact:

Maximize profitability for marketing opportunities while paving the way for future growth and automation
Ownership over Profit/Loss for pay per click (PPC) marketing campaigns
Creation, syndication, and management of pay per click campaigns
Management of tests and experiments
Develop and refine processes, bidding strategies, documentation and automation
Competitive intelligence research
Leverage various statistical techniques to analyze data sets to discover trends/patterns to make predictions and business strategy suggestions
Data integrity
Follows project management from idea to implementation

To learn more about our marketing department, review this overview: https://docs.google.com/document/d/1XGSotnvkn4Tig67zHzTXihAMD-cTsaZlhsLHlQjiGPo/edit?usp=sharing

A Day In Your Life:

As a Marketing Specialist, your day-to-day will fluctuate as we aren’t looking for someone to pump out the same routine full of monotonous tasks day in and day out. You will deal with constant challenges as you refine and create new processes while managing our portfolio through profit maximization.

Want an inside look into life at Red Dog Media?

Check out this video: https://youtu.be/UDVBwmNcvow?si=NBq8UqOXV-CuNtog

Who You Are:

Our team of Marketing Specialists boasts a rich tapestry of backgrounds, valuing diverse experiences over specific qualifications. We prioritize potential and alignment with our core values – Be a Problem Solver, Be Curious, Be a Championship Teammate, and Be Better Than Yesterday – over prior PPC marketing experience.

If you believe your skills could potentially transfer well to this role and the following traits describe you, we encourage you to apply:

Have a Bachelor's degree or higher
A data enthusiast with a knack for solving complex puzzles
An analytically-minded person with strong skills in statistics and algebra
A Microsoft Excel wizard
Eager to learn and innovate contributing at a high-performing level
A highly autonomous individual that drives initiatives forward with minimal oversight
Enjoys a challenge, competitive industry, and gamifying your work
Performs well under pressure with a sense of urgency
Values the independent nature of work - getting in the zone and going deep on a subject

Bonus Skills:

Pay per click marketing experience
Microsoft SQL (query creation)
Solid knowledge of Google Ads
Experience with Google Ads Editor
Google Analytics
Microsoft Ads (Bing Ads)
Conversion rate optimization

In the first 30 days, you will be expected to:

Demonstrate familiarity with basic terminology and concepts in PPC marketing
Understand the business model and business environment of affiliate secondary marketing
Be comfortable addressing performance metrics within the team
Demonstrate ability to follow meeting topics and process new information
Begin at least 1 required educational course

In the first 60 days, you will be expected to:

Provide meaningful contributions to meetings (personal experience + data-driven evidence)
Demonstrate familiarity with proprietary technology
Demonstrate familiarity with Google Ads Editor
Complete 1 educational course

In the first 90 days, you will be expected to:

Demonstrate ability to successfully cover weekend shift with limited oversight
Show increased complexity and nuance in work
Provide higher-level contributions in meetings (case studies, data analysis, process brainstorming, etc.)
Demonstrate ability to take on smaller process improvement or data analysis tasks
Complete a project: create a brand new campaign with customized landing page
Complete two educational courses

Benefits:

Group health care insurance – 100% of employee premium paid by company
Dental & vision insurance available (optional)
401k plan
401k match – immediate vesting up to 5% once eligible
Unmetered PTO – encouraged to take 3 weeks of PTO per year

Perks:

Beautiful office space with live plants and floor-to-ceiling windows
All hardware and software tools provided
Employee development - courses, certifications, workshops etc. provided in order to invest in our employee’s growth
In-office professional chef – prepares breakfast and lunch daily
Requested beverages and snacks stocked
In-office gym space available to all employees
Employee appreciation program
Team Time hangouts – each employee eligible for $200/month reimbursed for hanging out with coworkers outside of work
Annual company parties
Regular donations to charity

Join Us

At Red Dog Media, we’re more than just a company, we’re a community. From our beginnings funded by a pair of brother’s poker winnings to our current team of over 60 innovators, we value curiosity, complex problem solving, being championship teammates, and continuous improvement. Our mission is to be ‘The Last Place You’d Want to Work’ as our employee experience is so good, you’ll never want to work anywhere else.

To learn more about our founding story, read our blog post: https://reddogmediainc.com/red-dog-medias-15-year-anniversary-founding-story-and-business-growth/

To learn more about RDM's vision, review our 3 year goals: https://drive.google.com/file/d/1KID3HfL87C5oHsp4efcY6KWQ67cZAfx9/view?usp=drive_link

Ready to make an impact?

Start by taking this quick survey and let us get to know you better: https://go.cultureindex.com/p/NZOmiUwdSTL71egMNvm

Once you have applied, we will reach out regarding next steps in the evaluation process!

Covid-19 Requirements
Employees, both local and remote, are required to be fully vaccinated + boosted for COVID-19.

Our salary range is based on a variety of factors, including experience and culture fit assessment. We believe that experience is important, but we are also focused on candidates who align with our core values and who we are excited to work with. We understand that salary is an important consideration for job candidates, and we are committed to offering competitive compensation packages.

Red Dog Media

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