Vp of Marketing

Position Overview

A leading multi-brand restaurant group is seeking a strategic and results-driven Vice President of Marketing to lead brand growth, guest engagement, and revenue generation across a diverse portfolio of concepts.

This executive will be responsible for developing and executing comprehensive marketing strategies that drive traffic, increase brand relevance, and deliver measurable business results across all channels. The role requires a dynamic leader who can balance high-level strategy with disciplined execution in a fast-paced, multi-unit environment.

Key Responsibilities

Strategic Leadership

Own portfolio-wide brand architecture, positioning, and growth strategy across multiple restaurant concepts
Develop and execute integrated marketing plans that drive traffic, sales, and profitability
Lead enterprise digital commerce and off-premise strategies, including online ordering, delivery, catering, and guest acquisition/retention
Establish long-term brand goals and ensure alignment across all markets and channels
Analyze marketing performance and continuously optimize strategies based on data and insights
Manage agency partners and ensure consistent execution across all marketing initiatives

Brand & Business Growth

Partner with Operations to ensure brand standards and guest experience are consistently delivered at the restaurant level
Collaborate with Culinary, Finance, and Supply Chain teams to support menu innovation, pricing strategy, and go-to-market execution
Oversee national and local store marketing, including grand openings, promotions, and community engagement initiatives
Lead development and execution of annual marketing calendars and promotional strategies
Drive measurable outcomes, including traffic growth, guest frequency, sales performance, and ROI

CRM, Loyalty & Guest Engagement

Lead CRM and loyalty strategy, including customer acquisition, segmentation, personalization, and retention initiatives
Optimize guest lifecycle marketing to increase frequency, spend, and long-term brand loyalty
Drive digital engagement through targeted campaigns and data-driven marketing strategies

Digital Marketing

Oversee all digital channels, including web, SEO/SEM, email, social media, and paid advertising
Measure and report on campaign performance, ensuring alignment with KPIs and ROI targets
Identify trends and implement innovative, data-driven growth strategies
Optimize the end-to-end customer journey across all digital touchpoints

Public Relations & Partnerships

Develop and execute public relations strategies to enhance brand visibility and reputation
Build strategic partnerships, events, and experiential campaigns to strengthen brand positioning
Stay ahead of industry trends, emerging platforms, and competitive activity

Leadership & Team Management

Lead, develop, and mentor a high-performing marketing team
Provide clear direction, accountability, and performance management across all levels
Foster cross-functional collaboration and alignment across departments

Qualifications

8–10+ years of marketing leadership experience, preferably within the restaurant, hospitality, or multi-unit retail industry
Proven success developing and executing strategies that drive sales growth and brand engagement
Strong expertise in digital marketing, CRM, loyalty, and off-premise channels
Experience managing multi-brand portfolios and complex marketing organizations
Demonstrated ability to analyze data and translate insights into actionable strategies
Exceptional leadership, communication, and organizational skills
Bachelor’s degree in Marketing, Communications, or a related field