Head of TikTok Growth

Hybrid in Howell, NJ

*If you are a TikTok content creator, please DO NOT apply.**

Head of TikTok Growth & Social Commerce

We are seeking a Head of TikTok Growth & Social Commerce to own and scale a high-impact TikTok ecosystem that drives both brand engagement and revenue. This role blends creative leadership with performance marketing, building a creator-led engine that converts attention into sales. You will oversee TikTok strategy end-to-end, from influencer partnerships and content production to live commerce and analytics.

Responsibilities

Develop and execute a full-funnel TikTok growth strategy focused on audience growth, engagement, and conversions
Build, manage, and scale a high-performing creator and influencer network
Launch and oversee a scalable TikTok internship or creator program producing high-volume content monthly
Manage TikTok Shop operations, including product listings, promotional campaigns, and live shopping events
Own performance tracking and reporting across ROI, engagement, and creator effectiveness
Monitor platform trends and integrate emerging formats and cultural moments into content strategy
Partner cross-functionally with creative, marketing, and analytics stakeholders to align execution with growth goals

Profile

Background in creator marketing, influencer programs, or direct-to-consumer growth
Deep understanding of TikTok culture, trends, and monetization mechanics
Strong analytical mindset with a proven ability to scale performance-driven initiatives
Clear communicator who builds strong relationships with creators and internal teams
Hands-on leader who thrives in fast-paced, high-growth environments

Qualifications

Demonstrated experience driving social commerce sales, including TikTok Shop and live commerce
Expertise in full-funnel TikTok strategy from awareness through conversion
Comfortable managing significant GMV targets and performance benchmarks
Ability to operate at both strategic and executional levels
Highly data-driven, leveraging insights to optimize content and sales outcomes
Experience scaling creator or influencer programs for consumer brands

Must Have Experience with the below tools