Company Overview:

We're on a mission to restore North America's soil and grasslands. We help ranchers improve their rotational grazing operations by connecting them with the right products at affordable prices.

Powerflex Supply is the fastest-growing rotational grazing supply company in the United States and Canada. We supply our products through multiple channels, including Direct-to-Customer, Agriculture Equipment Dealerships, and Partner relationships.

Role Summary:

Our business is growing! Powerflex Supply is merging with Range Ward, and we couldn't be more excited about the opportunity to expand our product and channel offerings to our customers. Our growth means we are adding to our leadership team and seeking an accomplished VP of Marketing to guide our marketing team and brand.

Our ideal candidate will have significant experience leading high-performing marketing teams, helping develop and elevate a brand across channels, regions, and products, and driving eCommerce business expansion.

Key Responsibilities:

Brand Development - Strategically develop and manage the brand identity of Powerflex and Range Ward to increase brand visibility, consumer engagement, and market share
eCommerce - lead expansion of our eCommerce business by developing and executing effective marketing strategies that result in an increased volume of online sales and higher-value transactions
Lead initiatives across digital marketing, social media, content, PR, partner and influencer marketing, and trade and field marketing
Develop systems, create standards, and implement best practices for product listings, content creation, maintenance, and distribution
Lead and develop the marketing team, beginning with two experienced direct reports currently focused on demand generation, SEO, and conversion rate optimization
Foster and build a collaborative, high-performance culture focused on innovation, agility, and accountability
Provide mentorship and development opportunities to direct reports, promoting growth and excellence within the marketing function
Own marketing P&L, ensuring effective allocation of resources and budget optimization

Requirements

Proven experience in senior marketing leadership roles
Expertise in brand management, eCommerce, digital marketing, and omnichannel campaign execution
Experience in P&L management, ROI analysis, and strategic budget planning
Exceptional leadership, communication, and interpersonal skills, with a track record of developing and managing high-performance teams
Proven experience leading in a dynamic, fast-paced environment
You are data-driven with strong analytical skills and make decisions as such. Ability to interpret market data and sales metrics to inform decisions
Experience integrating new brands and products
Bachelor's degree in Business, Marketing, Agriculture, or related fields.
Exceptional strategic planning and execution abilities
Expert knowledge in using CRM systems, marketing automation tools, and analytical software for performance tracking
Commitment to sustainability and innovation in agriculture and ranching
Ideally have experience in agribusiness in ranching and/or farming
Ability to travel :10% (USA and Canada) as necessary

Benefits

Premier Health Insurance plan with $0 deductible and $0 co-pay
Dental and vision insurance plans
Flexible spending account options
Open Paid Time Off Policy plus nine paid public holidays
Participation in our 401(k) savings plan
Company-paid Life and AD&D coverage
Educational materials and expenses to support related development

About Powerflex Supply:

We know that a company's success starts with its employees. We also know that an individual's success starts with the right career opportunity. Powerflex Supply is known in regenerative ranching and farming as a leader in premium rotational fencing, water supplies, and other products. Powerflex has been a trusted source for 25 years, offering proven and tested products that support regenerative and other farmers/ranchers. Powerflex Supply is headquartered in San Antonio, TX, with additional sites nationwide. Powerflex Supply was acquired by Soilworks Natural Capital, a leading Private Equity Firm with a mission to revolutionize the Regenerative Agriculture industry.

Powerflex Supply is committed to fostering an inclusive environment where all employees can thrive. We welcome applications from diverse backgrounds.

Soilworks Natural Capital

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Vice President of Marketing - Powerflex Supply