FT - Manager, Marketing Communications

GENERAL JOB DESCRIPTION

The Marketing Communications Manager is responsible for developing, writing, and managing content across the College's digital and print communication channels. This position leads social media strategy and execution, oversees messaging for on-campus digital signage, and produces copies for college publications, marketing collateral, newsletters, and news releases. The role supports the overall marketing and communications plan, enhances the College's visibility and reputation, and advances the College's mission and strategic priorities.

QUALIFICATIONS

Required

• Bachelor’s degree in marketing, Communications, Journalism, Public Relations, or a related field.
• Minimum 1 year of experience in marketing communications, social media management, content writing, or related field.
• Demonstrated experience creating and managing social media content across multiple platforms.
• Strong writing, editing, storytelling, and proofreading skills.
• Familiarity with content management systems (CMS) and basic web content updates.
• Working knowledge of graphic design principles and the ability to use Canva when needed.

Preferred

• Experience writing news releases and working with media outlets.
• Ability to manage multiple projects in a fast-paced environment while meeting deadlines.
• Knowledge of analytics tools for social media and digital content performance.
• Excellent interpersonal and oral communication skills.

ESSENTIAL JOB FUNCTIONS

• Demonstrate strong communication, research, writing, and storytelling abilities.
• Develop content that reflects the College's brand voice and messaging standards.
• Maintain proficiency with content creation tools (OptiSigns, Canva, Microsoft Office).
• Utilize photography, video, and digital media tools as needed to support content creation.

OTHER DUTIES

Content Creation & Copywriting

• Write and edit copy for social media, digital signage, newsletters, publications, advertisements, and other marketing materials.
• Develop story-driven content that highlights student success, academic programs, events, and College initiatives.
• Draft news releases and assists the College's Public Information Officer with distribution to local / regional media outlets.
• Assist in the creation of basic visual assets that support written content (e.g., social graphics, simple layouts).

Social Media & Digital Communications

• Lead the development, scheduling, and posting of social media content across all institutional platforms.
• Monitor engagement, respond to comments / messages, and identify opportunities for increased visibility.
• Analyze performance metrics and adjust strategies to optimize reach and engagement.
• Maintain updated messaging for indoor / outdoor digital signage across campus.
• Contribute to website content updates and serve on the webmaster team.

Marketing & Campus Collaboration

• Work closely with academic and administrative departments to support curriculum and continuing education marketing efforts.
• Collaborate with the Marketing & Outreach team to plan and execute campaigns promoting College events, initiatives, and enrollment.
• Coordinate photography and videography needs, including capturing images at campus events or coordinating outsourced services.
• Support advertising operations by reviewing messaging, preparing files, and ensuring timely delivery to media partners.
• Attend recruitment, outreach, and Foundation events as needed to represent the College.

Administrative & Strategic Support

• Maintain organized archives of media coverage, content files, and publication assets.
• Serve on institutional committees.
• Monitor competitor marketing and communication activity and recommend improvements.
• Assist in managing online reputation, identifying issues, and supporting responses as needed.

JOB TRAINING

Required training to be completed in the first year of hire :

• Canvas
• Canva
• New Employee Onboarding
• Sprout Social (Content Management)
• Modern Campus (Website CMS)
• OptiSigns (Digital Signage)
• College-Sponsored Professional Development