Digital Marketing Audience Analyst

• Location: Remote
• Duration: 6 Months
• Pay Rate: $25.8/h

About the Role

Ulta Beauty operates one of the largest and most robust first-party datasets in retail, with over 40M active loyalty members. In this role, you will leverage this data to design, build, and activate custom audience segments that power high-performing retail media campaigns.

Key Responsibilities

Planning & Activation

• Build and activate custom audience segments across campaigns and channels
• Monitor performance and optimize segmentation to prevent audience fatigue
• Analyze customer journeys across digital and in-store touchpoints
• Translate insights into actionable audience strategies for future campaigns

Collaboration

• Partner with Audience Strategy, Product, Sales, and Account teams to align on campaign goals
• Translate business objectives into targeted audience parameters
• Work with external agencies and AdTech partners to balance reach and precision
• Manage audience workflows and delivery timelines using tools like Monday.com

Analysis & Optimization

• Leverage A/B testing, analytics, and consumer insights to refine targeting strategies
• Identify trends in eCommerce, consumer behavior, and retail media
• Recommend high-impact audience segments to maximize campaign performance and ROAS

Required Qualifications

• Bachelor’s degree in a related field (preferred)
• Experience building custom audiences using first-party data
• Hands-on experience with AdTech and/or MarTech platforms
• Strong ability to translate business needs into audience segmentation strategies
• Proficiency in Excel and PowerPoint
• Experience with audience segmentation tools
• Strong communication and stakeholder collaboration skills
• Self-starter with the ability to work independently in a fast-paced environment