Senior Manager, Trade Marketing – North America

Senior Manager, Trade Marketing – North America

Location: Hybrid NYC (East Coast remote considered)

At The INKEY List, we exist to empower consumers with knowledge to navigate the world of skincare. As one of the fastest-growing global masstige brands, we partner with Sephora, Ulta, and Sephora at Kohl’s to create high-impact retail experiences that drive conversion and brand love.

We’re looking for a Senior Manager of Trade Marketing to elevate INKEY’s presence across North America. This is a high-visibility, high-impact role for a strategic, insight-led, and execution-obsessed marketer who loves retail, beauty, and the challenge of winning in competitive environments.

What You’ll Do

As our Senior Manager of Trade Marketing, you will lead INKEY’s retailer marketing strategy across Sephora, Ulta, and Sephora at Kohl’s—owning visual merchandising, omni-channel activation, launch execution, and the ongoing optimisation of how shoppers discover and convert with INKEY.

You will

• Lead all VM updates, fixture refreshes, gondola resets, and retail storytelling that drive shopper clarity and conversion.
• Act as the connector across Creative, PD, Regulatory, Sales, Ops and retailer partners to deliver seamless, best-in-class execution.
• Develop and execute go-to-market plans for NPD, hero moments, and seasonal activations.
• Optimise PDPs and retailer media placements, ensuring messaging and assets drive measurable shopper action.
• Maximise retailer social support and work relentlessly to secure more than our fair share of visibility across retailer-owned channels.
• Deliver insight-led recommendations grounded in shopper behaviour, conversion, penetration, retention, and gained/lost customer trends.
• Manage reviews and sampling strategies to strengthen discovery, credibility, and PDP performance.
• Monitor competitor activity to ensure INKEY continuously pushes the boundaries of best-in-class activation across the category.
• Apply a smart, entrepreneurial spending approach, operating with a hustle mentality and a no-BS focus on what truly drives results.

Who You Are

We’re looking for someone who is

• A proactive, insight-driven marketer with 8+ years’ experience in trade, shopper, or retail marketing (beauty/CPG strongly preferred).
• Deeply familiar with Sephora and Ulta ecosystems and how to win within them.
• A flawless project manager who thrives in fast-paced, cross-functional environments.
• Commercial, resourceful, and entrepreneurial—skilled at maximising impact from every trade dollar.
• Obsessed with shopper behaviour and how to drive conversion both in-store and online.
• A clear communicator, strong collaborator, and no-BS operator who gets things done.
• Passionate about beauty, skincare, and retail innovation.

Why INKEY?

• The opportunity to shape one of the most exciting skincare brands in the world.
• A fast-paced, collaborative culture that values innovation and impact.
• High ownership, high visibility, and the ability to directly influence growth across North America.
• Competitive compensation, benefits, and career development opportunities.

If this sounds like you, we’d love to hear from you.

Apply and help us build the future of skincare retail.

The INKEY team

At INKEY we are a dynamic and enthusiastic team with huge ambition.

We make things happen (sometimes against the odds!) by thinking differently and being solution-led.

We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous.

We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions.

We are really proud of the culture and environment we have built in our business since our launch in 2018.

We stand for transparency, equality and fairness and live this through our brand and our team every day.

We are for everyone.