Job Description

Play Your Part in Our Team’s Success

The Senior Creative Manager role is an exciting opportunity to inspire and empower a team of creatives to develop strategic, visually compelling work that radiates the LEGO Brand voice. This role is responsible for building business driving creative that engages and converts LEGO shoppers across online ecommerce platforms.

The Senior Creative Manager thinks strategically, critically, and creatively to translate brand and commercial strategies into best-in-class dynamic digital content. This person will play a leading role in the eCommerce Team’s in-house creative agency. (eAgency)

This role calls for a visionary problem solver who excels in both big-picture creativity and meticulous attention to detail. They will oversee the end-to-end management of creative projects, ensuring alignment with client objectives, timelines, and budgets while leading cross-functional teams, maintaining creative excellence, and driving collaboration across departments from concept through final execution.

Core Responsibilities

Lead the commercial driving creative strategy for eCommerce rooted in brand, shopper, and consumer insights.
Build business driving, portfolio-worthy work by creatively leading from ideation to final execution on some projects, while inspiring and directing junior talent on others.
Collaborate cross-functionally to assure creative integration between stores and eCommerce (omnichannel), working with Trade Marketing and AMS marketing to ensure a consistent and seamless shopper experience.
Oversee localization of creative assets for AMS customers, internal and external partners and B2B campaigns to accomplish business objectives that deliver on the brief.
Serve as project manager to supervise multiple, concurrent, and complex projects, managing team workflows to ensure on-time delivery of assets. Scope and delegate work streams within the creative team based on briefs, project needs, and priorities.
Acts as a leading voice and key thought partner for AMS across teams including the LEGO Agency, Marketing, and other global teams to advocate for B2B needs and ensure creative and content meet the requirements for all retailers.
Continue to establish the eCommerce Team’s in-house agency to find new and better ways of working in AMS by enhancing practices related to brief submissions, processes, approvals, timelines, etc.
Operates as the brand steward for AMS by protecting the LEGO brand to deliver creative that adheres to brand guidelines and act as the approver for all third-party content.
Continually reviews retail sites and competitive activity to assess opportunities and identify trends.

Do you have what it takes?

8-10+ years of experience in retail B2B/eCommerce/Digital design
Experience developing creative assets and campaigns for B2B retail media – such as display ads that would appear on websites
Experience with large B2B retailers such as Amazon or Walmart required
Strong portfolio demonstrating impactful work and a high standard of design excellence
Experience managing individuals and teams of people
Understanding of eCommerce, with experiencing developing creative for retail sites within consumer-packaged goods and/or children’s category
Expertise in Adobe Creative Suite with demonstrated excellence in digital design
Project management experience, with proven ability to manage multiple projects, multi-task across multiple pieces of business and meet tight deadlines in a fast-paced, constantly evolving environment
Collaborative, team oriented but also ambitious, curious, independent, not afraid to challenge the status quo and comfortable with ambiguity
Mature, thoughtful, well-rounded problem solver who can balance pushing for creative excellence while also meeting business objectives
Excellent communication skills, both written and verbal, with the ability to effectively collaborate with team members at all levels

Please, include your portfolio when applying, as retail campaign projects will be reviewed for this role. Thank you!!!

Additional Details For This Position

This position will initially be based at 10 St. James Street in Boston, before moving to a new office location at 1001 Boylston St by the mid-2025. Our hiring teams will discuss this with you during the interview stages.
Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
The salary for this position has a range of $124,000 - $187,000 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

the LEGO Group

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Senior eCommerce Creative Manager (B2B)