Digital Marketing Lead

As a Digital Marketing Lead, you will be integral in shaping and executing our online marketing strategies. Key responsibilities include:

• Planning and executing web, SEO/SEM, email, social media, and display advertising campaigns.
• Designing, building, and maintaining a vibrant social media presence.
• Measuring and reporting the effectiveness of all digital marketing campaigns, with a focus on ROI and KPIs.
• Identifying trends and insights to optimize spending and performance.
• Brainstorming innovative and creative growth strategies through digital marketing.
• Planning, executing, and measuring experiments and conversion tests to enhance user experience.
• Collaborating with internal teams to create engaging landing pages and improve user journey.
• Utilizing strong analytical skills to evaluate the customer experience across various channels.
• Identifying key conversion points and drop-off areas and optimizing user funnels.
• Working closely with agencies and vendor partners.
• Evaluating emerging technologies and offering thought leadership for adoption where appropriate.

Your expertise will drive our marketing efforts and help us achieve our business goals. Join us to make a significant impact!