Job Title: Lifecycle Marketing Manager

Company: Truly Free Market

Website: https://trulyfreemarket.com/

Department: Marketing

Reports to: Vice President of User Adoption

Job Overview

We are seeking an experienced and results-driven Lifecycle Marketing Manager to oversee

the end-to-end customer journey, from acquisition to retention. This role will be responsible for

developing and executing comprehensive marketing strategies that engage, convert, and retain

customers through personalized, data-driven campaigns across multiple channels. The ideal

candidate will have a strong background in customer lifecycle management, email marketing,

automation tools, and analytics, with a passion for enhancing the customer experience.

This position will need to work Eastern Time in the United States or London time.

Key Responsibilities

Lifecycle Strategy Development:
Design and implement data-driven lifecycle marketing strategies that optimize the

customer journey across all stages: acquisition, onboarding, engagement, retention, and

reactivation.

Develop customer segmentation strategies and tailored messaging to ensure

personalized marketing campaigns.

Identify key customer touchpoints and ensure consistent, high-quality communications

throughout the lifecycle.

Campaign Management:
Manage end-to-end lifecycle campaigns (email, SMS, push notifications, etc.) from

planning through execution and optimization.

Collaborate with cross-functional teams (product, creative, data, etc.) to ensure

alignment on campaign goals and messaging.

Analyze campaign performance, identify opportunities for improvement, and iterate on

strategies to maximize customer retention and lifetime value.

Customer Segmentation & Targeting:
Build and maintain dynamic customer segments based on behavior, demographics, and

lifecycle stage to ensure relevant, personalized messaging.

Use data and insights to refine customer personas and create more effective marketing

initiatives.

Email & Automation:
Oversee the development, execution, and optimization of automated email campaigns

that nurture leads and maintain customer engagement.

Work with marketing automation tools (e.g., Klaviyo, HubSpot, Marketo) to build

automated workflows, trigger-based messaging, and personalized journeys.

Monitor email performance metrics and use A/B testing to optimize open rates,

click-through rates, and conversions.

Monetization Strategy:
Design revenue-driving initiatives, including subscription models, upsell/cross-sell

strategies, and personalized promotions.

Collaborate with product and sales teams to optimize in-app or on-site purchasing

funnels.

Implement dynamic pricing, bundles, or loyalty rewards to boost revenue
Retention & Engagement:
Develop and execute strategies to improve customer retention, including re-engagement

campaigns and loyalty programs.

Analyze customer feedback, churn data, and product usage to identify opportunities for

deepening customer relationships.

Data Analysis & Reporting:
Track and analyze key performance metrics (KPIs) for lifecycle marketing campaigns,

such as customer lifetime value (CLTV), churn rate, engagement rate, and conversion

rate.

Provide regular reports and insights to senior leadership, highlighting campaign

successes, challenges, and areas for improvement.

Utilize A/B testing and data analysis to continuously optimize campaigns and marketing

initiatives.

Cross-Functional Collaboration:
Partner with the product, sales, and customer support teams to ensure cohesive

messaging and a seamless customer experience across all touchpoints.

Work closely with the creative team to ensure that marketing assets align with brand

guidelines and lifecycle messaging

Will need to take on additional responsibilities as needed, including optimizing seller

and product description copy and creating best practice guides to support and

empower sellers and creators on the platform.

Qualifications

Education:

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience

4+ years of experience in lifecycle marketing, customer retention, or digital marketing.
Proven experience in developing and managing automated email and marketing

campaigns.

Strong understanding of customer segmentation, data analysis, and marketing

automation tools (e.g., Klaviyo, HubSpot, Marketo, Salesforce, or similar platforms).

Experience with A/B testing, analytics, and using insights to drive campaign

performance.

Skills

Strong project management and organizational skills.
Excellent written and verbal communication skills.
Ability to work cross-functionally with different teams (sales, product, customer success).
Deep understanding of customer behavior, retention strategies, and the customer

lifecycle.

Preferred Qualifications

Experience with CRM systems and customer data platforms.
Knowledge of growth marketing strategies and paid media.
Experience in B2B, B2C and Ecommerce.

Truly Free

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Lifecycle Marketing Manager