Meta Ads + Video creation+ Organic Social Media Marketer for Wellness App (Budget-Conscious)

I’m launching a wellness mobile app focused on mental health, prayer, mindfulness, gratitude, and burnout recovery, with an initial audience of nurses and caregivers.

I’m looking for an individual freelancer (not an agency) to help with:

1) Short-form video creation

Create 10–20 short videos per month.

Platforms: Instagram Reels, Facebook, TikTok, YouTube Shorts

Content: affirmations, prayers, gratitude, calming wellness visuals

Use stock footage, text overlays, or AI voiceover.

Must be 100% copyright-free, no watermarks

All content ownership belongs to me.

2) Organic social media support

Write captions, hooks, and hashtags.

Support organic posting and engagement.

Focus on authentic growth (no bots or fake followers)

3) Meta (Facebook & Instagram) ads

Set up and manage Meta ads.

Run small test campaigns (I control ad spend)

Goal: app installs or waitlist sign-ups

Optimize and provide simple performance updates.

Important notes

This is a trial project (1–3 months)

Hourly or milestone-based only

Clear communication and transparency are required.

No guaranteed results promises

Long-term work is possible if the results are promising.

To apply, please include

Examples of short-form videos you’ve created

Your experience with Meta ads

How you approach a small-budget test

App Marketing & Growth (Important)

Experience with mobile app marketing and growth

Understanding of app install campaigns and optimization

Ability to improve cost per install (CPI) and engagement

Familiarity with app funnels (install → signup → retention) is a plus