Social Media, Email Campaigns & Blog Coordinator

This role is responsible for creating platform-optimized digital content from firm-provided written material. Attorneys and staff supply the substantive text (blogs, outlines, updates). The coordinator converts that material into high-performing social posts, email campaigns, and website content, optimizing each piece for the platform where it will appear.

This role requires strong working knowledge of how LinkedIn, Instagram, Facebook, email, and WordPress differ—and how content must be adapted to perform well on each.

Content Creation & Optimization -- Transform firm-provided written content into:

Platform-specific social media posts (LinkedIn, Facebook, Instagram) (1x wk)

Email campaigns (Zoho Campaigns or Constant Contact) (every other month)

Published blog posts in WordPress (monthly)

Optimize content for each platform’s format, audience, and engagement norms (captions, headlines, CTAs, hashtags, subject lines)

Repurpose long-form content into short-form posts and graphics

Social Media

Create and publish posts with graphics

Monitor comments and messages; respond or escalate as appropriate (low volume)

Monitor peer firms, schools, and advocacy organizations to identify posts worth engaging with

Maintain a content calendar

Email Marketing

Build and send email campaigns using firm-provided content

Segment lists and send in batches

Maintain email list and automations (Clio Grow → Zoho via Zapier or similar)

Website, SEO & Analytics

Publish and SEO-optimize blog posts

Conduct routine website checks (2x week)

Identify backlink opportunities

Review Google Analytics and report to owners (2x month)

Software & Platform Knowledge Required

Zoho Campaigns (currently in use) or Constant Contact

WordPress

LinkedIn, Facebook, Instagram (platform-specific posting expertise required)