Ursa Major is seeking a Senior Manager of Lifecycle Marketing to support our DTC channel. This person will design a holistic lifecycle marketing program to nurture customers through each stage of their journey with our brand. This role will work closely with our Senior Director of E-commerce to execute against our channel roadmap with the ultimate goal of driving customer retention, loyalty, and LTV. You will also collaborate closely with our creative and brand marketing teams to ensure a best-in-class brand experience at every customer touchpoint.

This role will require a deep understanding of user journeys, segmentation, and email/sms marketing. This person can leverage data and customer insights to develop and execute strategies that foster loyalty and drive the continued growth of our owned marketing channels.

The right person for this role will have a mix of outstanding communication, organizational, and problem-solving skills. The ideal candidate has experience in high-growth, entrepreneurial environments and can tackle the day-to-day details while also managing larger projects from start to finish. You will also be responsible for managing external partners and building strong relationships with internal stakeholders.

This role is remote. We are headquartered in Vermont, with team members all over

Requirements

Design and implement comprehensive lifecycle marketing strategies to nurture customers from prospects to loyal customers
Map out our existing customer journeys and identify areas of opportunity; continuously refine as needed
Plan, execute, and optimize multi-channel (email/sms) marketing campaigns and flows tailored to different customer segments
Analyze customer data to identify key segments; develop targeted and personalized messages to keep customers engaged
Develop and operationalize an A/B testing program across campaigns to continuously learn and optimize
Monitor and report on lifecycle marketing KPIs and performance; ensure email/sms channel KPIs meet benchmarks for engagement, deliverability, etc.
Benchmark existing retention initiatives against competitors; evaluate the opportunity for Ursa Major loyalty program
Collaborate with the customer experience, website, and paid marketing teams to improve and optimize the overall customer journey
Stay informed about industry trends and best practices in lifecycle marketing
Manage direct report and external partner relationships

About You

6+ years of experience in lifecycle / retention / email marketing, ideally at another DTC company
Strong understanding of customer journey mapping and segmentation strategies
Deep knowledge of email marketing platforms and email / SMS best practices
Proficiency with flows and automations
Experience with subscription, referral and loyalty programs
Strong analytical skills and experience with data analysis (GA, CRM Systems, BI tools)
Proven ability to manage multiple projects simultaneously and meet deadlines
Keen eye for little details
Excellent verbal and written communication skills
Quick problem solver; ability to remain calm in stressful situations
Experience with Wunderkind a bonus
Passion for clean skincare and outdoor activities is a bonus

Benefits

0-15% annual bonus based on individual and company performance
Health care benefits (medical, vision, dental)
Common share stock options
401k with 4% match
4 weeks vacation (20 days) + 2 "epic days" + work anniversary
7 major federal holidays + 1 floating holiday
Summer & Winter Fridays
Parental leave policy - 12 weeks paid time off
Remote working plus up to $200/month for co-working space
$2,000 for continuing education/year
$150/year equipment stipend
Paid volunteer time off (20 hours / year)
Trips to Vermont / planned team events
Donation match program
Industry discounts
Free Ursa Major product

Our Mission

Our mission is to help people everywhere tap into the healing powers of nature, so that their skin and spirits can truly thrive—while raising the bar for what it means to be a responsible skincare company. We are a certified B corporation.

Ursa Major Skincare

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Senior Manager of Lifecycle Marketing