Associate Marketing Manager, Northeast

Description

At Vibram, we’re about pushing boundaries and unlocking potential. We value curiosity, creativity, imagination, and a strong drive to make things better. We thrive on change, diversity, and bold thinking. We're looking for achievers, innovators, and forward-thinkers ready to make an impact. Bring your unique skills and passion to a dynamic, constantly evolving environment. Join us and help shape what’s next.

We’re looking for a dynamic Associate Marketing Manager to represent Vibram in the Northeast region. Based in our Boston office, a hybrid space for design, events, and innovation, you’ll serve as a critical link between our brand and the community, regional partners, and the broader footwear industry.

What You’ll Do

Regional Marketing

Act as Vibram’s local face in the Boston area, leading regional partnership marketing and grassroots activations.
Identify opportunities to increase Vibram brand awareness and engagement in the region through co-op marketing, PR, retail activations, community partnerships, and grassroots events.
Collaborate with the local sales team to identify commercial opportunities for the marketing team.
Develop an annual marketing channel plan for regional footwear partners to increase product visibility and consumer engagement.
Plan and execute regional community events that deliver high-impact brand visibility.
Manage event logistics, vendor relationships, local event budgets, and post-event reporting.
Travel to national and regional events, supporting brand activations and retail trainings.

Retail & Brand Engagement

Lead retail training sessions, brand clinics, and consumer events to build Vibram brand awareness.
Serve as a brand ambassador, educating consumers, retailers, and partners on Vibram products, technologies, and sustainability initiatives.
Partner with retail accounts to support in-store promotions, merchandising, and activation plans that drive sell-through.
Monitor the regional retail landscape, providing regular market insights to the broader marketing team.
Execute merchandising strategies and manage point-of-purchase materials at retail locations.

Event Programming

Plan and manage events, trainings, partner visits, and workshops in Boston office.
Oversee the local events calendar and communicate updates to internal teams.
Engage with Boston’s creative community and local footwear professionals by attending networking events and building partnerships.
Collaborate with local organizations to co-create innovative programs that foster brand connection.
Work closely with the internal marketing team to promote events via social media, email, and print materials.

What to Expect

Hybrid work environment: 2–3 days onsite, 1–2 days remote (subject to change).
Frequent local travel within the Northeast, with occasional national travel (up to 30%).
Evening and weekend event work as needed.
Must be able to lift and move items up to 40 lbs during event setups.
Collaborative cross-functional work with the sales team, brand partners, vendors, and retail partners.

Requirements

Minimum of 3 years' experience in retail, event planning, or marketing, preferably in the footwear industry. Outdoor industry experience is a plus.
Bachelor’s degree in Marketing, Communications, or a related field (preferred).
May require participation in physical activities such as hiking or trail running, with or without reasonable accommodation.
Strong public speaking and presentation skills with a training-oriented mindset.
Passion for community engagement and creating memorable brand experiences.
Excellent time management, attention to detail, and problem-solving skills.
Proficiency in Microsoft Office (Word, Excel, Outlook) and basic project management tools.

Vibram is a dynamic, growth-focused company seeking team members who are ready to grow alongside us. We offer a competitive total rewards package, a relaxed and collaborative work environment, and an energizing culture that supports continuous learning and professional development.

Vibram is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Equal employment opportunity, including veterans and individuals with disabilities.