Senior Marketing Director

VideoAmp is on a mission to create the best employee and workplace experience where people can bring their whole self to work everyday. We believe that accomplishing something great requires a special group of people who work hard, drive results and have a blast while doing it - people who challenge the status quo and embody our values. People who say "I'll find a way" instead of saying "it can't be done."

At VideoAmp, we believe in challenging advertising paradigms to maximize value for clients. We do this by enabling companies to execute on business outcomes across their media investment instead of more traditional media metrics. VideoAmp is the software and data solutions company powering the convergence of linear TV and digital video advertising. Our solutions connect linear TV viewership with addressable data assets to benefit the marketing and media industries. This enables marketers and content owners to holistically plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising.

Role & Responsibilities

Location: New York, NY (Hybrid)

We're seeking a performance-driven marketing leader who thrives at the intersection of analytics, operations, and execution. This role is the engine of our marketing function—combining technical marketing expertise with strategic leadership, requiring someone who can both architect our marketing technology stack and drive measurable revenue impact.

You'll be the bridge between strategy and execution, ensuring every marketing dollar is tracked, optimized, and aligned to business outcomes.

Email Marketing & CRM Operations

• Design, execute, and optimize email marketing strategy to drive engagement, nurture leads, and convert opportunities
• Manage marketing's use of CRM, including lead scoring, segmentation, campaign tracking, and MQL generation to ensure seamless handoff to Sales
• Coordinate with Product Marketing on product launches and go-to-market email campaigns
• Partner with Revenue Operations and Sales teams to ensure accurate attribution and lead tracking

Marketing Operations

• Lead and optimize VideoAmp's MarTech stack including marketing automation, analytics, and content management systems
• Oversee website strategy, management, and optimization to drive conversions and support the customer journey
• Implement and maintain tracking infrastructure, attribution models, and data integrations across all marketing systems
• Build efficient operational processes and workflows to enhance scalability and productivity across the marketing organization

Analytics, Measurement & Performance Optimization

• Establish and maintain comprehensive ROI tracking across all marketing channels including events, email campaigns, webinars, sponsorships, press coverage, and digital advertising
• Build reporting systems and dashboards that provide actionable insights into marketing performance, attribution, and funnel metrics
• Continuously analyze campaign performance and optimize marketing spend allocation based on data
• Partner with Revenue Operations and Sales teams to ensure accurate lead tracking and alignment on funnel metrics from MQL through closed-won

Thought Leadership & Storytelling

• Partner with Product Marketing to develop compelling client case studies and testimonials that showcase VideoAmp's value proposition
• Develop and execute webinar strategy, from topic ideation to promotion to post-event follow-up, tracking all MQLs
• Oversee data-driven thought leadership content including reports, blog posts, and social content that positions the brand as an industry authority

What You Bring

• 8-10 years of marketing experience with at least 4 years in performance marketing, marketing operations, or growth marketing roles
• Deep expertise in marketing analytics and data-driven decision making—you're equally comfortable in Excel, and marketing dashboards
• Strong technical proficiency with CRM systems (Salesforce required), marketing automation platforms, and analytics tools (Google Analytics, etc.)
• Proven track record of implementing and optimizing MarTech stacks at B2B companies
• Experience establishing measurement frameworks and tracking ROI across diverse marketing channels
• Demonstrated ability to translate complex data into clear insights and recommendations
• Strong operational mindset with experience building processes and workflows that scale
• Excellent project management skills with ability to manage multiple workstreams simultaneously
• B2B technology or SaaS experience required

Strongly Preferred

• Ad tech, mar tech, or data/analytics industry experience
• Experience in high-growth or enterprise B2B companies
• Background in demand generation or revenue marketing
• Familiarity with account-based marketing (ABM) strategies
• Experience with A/B testing and experimentation frameworks

What We Offer

This position pays between $185,000 - $200,000 + Equity + Benefits. The actual compensation offer will be determined by a number of factors, including, but not limited to, applicant's qualifications, skills, and experience.

• Discretionary and flexible paid time off
• In addition to standard US holidays off, VideoAmp employees receive a full week off for Summer Break and another full week off for Winter Break
• Comprehensive medical, dental, and vision benefits for you and your dependents - including multiple options fully covered by VideoAmp
• Professional and personal support with licensed therapists and career coaches
• Unlimited financial wellness sessions with Origin financial advisors
• 401k Plan
• Pre-Tax Savings Plans, HSA & FSA
• $10,000 towards services and treatments that support family planning
• Cell Phone Reimbursement
• Paid Maternity and Parental Leave for All Family Additions

We are on a collective mission to bring equity and transparency into media measurement, and that begins with an honest, inclusive culture. At VideoAmp, we empower our team to thrive through collaboration, mentorship, and innovation. If you're passionate about all things data and tech, and have extensive knowledge and curiosity around the digital media space, we'd love to hear from you.

Above all, if you're eager to influence and support the revolutionary goals of a dynamic, cross-functional team - join us and make an impact!

#LI-Hybrid