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Consumer Marketing Manager
VirtualVocations
A company is looking for a Consumer Marketing Manager to lead customer lifecycle marketing and strategic growth initiatives within their home warranty business.
Key Responsibilities
Own and optimize renewal conversion strategy focused on retention and renewal performance
Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs
Track, analyze, and report on campaign performance, identifying trends and improvement opportunities
Required Qualifications
Bachelor's degree in Marketing, Business Administration, Product Management, or related field
A minimum of 8 years of relevant marketing experience, emphasizing direct-to-consumer and lifecycle marketing
A minimum of 5 years of consumer marketing experience across campaigns and multi-channel execution
Demonstrated success in driving renewal conversion and retention performance
Experience in a matrixed, fast-paced, dynamic environment
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