Consumer Marketing Manager

A company is looking for a Consumer Marketing Manager to lead customer lifecycle marketing and strategic growth initiatives within their home warranty business.

Key Responsibilities

Own and optimize renewal conversion strategy focused on retention and renewal performance

Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs

Track, analyze, and report on campaign performance, identifying trends and improvement opportunities

Required Qualifications

Bachelor's degree in Marketing, Business Administration, Product Management, or related field

A minimum of 8 years of relevant marketing experience, emphasizing direct-to-consumer and lifecycle marketing

A minimum of 5 years of consumer marketing experience across campaigns and multi-channel execution

Demonstrated success in driving renewal conversion and retention performance

Experience in a matrixed, fast-paced, dynamic environment