Digital Marketing Specialist

A company is looking for a Digital Marketing Specialist responsible for developing and optimizing email marketing strategies.

Key Responsibilities

Develop and execute comprehensive email marketing strategies and manage the end-to-end lifecycle of email campaigns

Manage marketing automation platforms, ensuring database health and compliance with regulations

Monitor performance metrics and conduct A / B testing to improve campaign results

Required Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field

3 to 5 years of experience in email marketing, digital marketing, or marketing automation

Experience building and managing email campaigns within a marketing automation platform

Strong understanding of segmentation, personalization, and lifecycle marketing strategies

Proficiency in analytics platforms and reporting tools