Vice President of Marketing

A company is looking for a VP of Marketing to drive brand narrative and customer acquisition in the HealthTech sector.

Key Responsibilities

Define and own the brand identity, ensuring a consistent voice that resonates with patients

Collaborate with commercial teams to create compelling customer-facing materials and oversee event strategies

Develop high-quality content and oversee PR efforts to establish thought leadership in Medically Integrated Dispensing

Required Qualifications

10+ years of marketing experience, with at least 3+ years in a leadership role within HealthTech

Proven ability to build and lead a marketing function in a fast-paced startup environment

Understanding of the sensitivities surrounding PBMs, Payors, and medically integrated dispensing is a plus

Bachelor's degree from a leading university