Vice President of Marketing

Visit Huntington Beach (VHB) is seeking a Vice President of Marketing to lead brand strategy, performance-driven marketing, and team development for one of the most iconic destination brands in the world.

Reporting directly to the President & CEO, this senior leader will oversee destination marketing strategy, agency and vendor relationships, digital transformation, and a talented in-house marketing team. The role is central to advancing Surf City USA® as a globally competitive destination while delivering measurable economic impact for hotel partners, the Tourism Business Improvement District (TBID), and the broader community.

This is a pivotal leadership opportunity during a period of momentum and visibility, with immediate priorities including a major website rebuild, execution of the three-year strategic plan, and positioning the destination for LA 2028-related opportunities.

Key Responsibilities

• Lead and execute VHB's destination marketing and brand strategy across paid, owned, and earned channels
• Serve as steward of the Surf City USA® brand, ensuring consistency, relevance, and innovation
• Own agency and vendor relationships, ensuring alignment with strategy and ROI discipline
• Oversee a major website rebuild and digital modernization initiative
• Strengthen marketing measurement, research, and performance insights
• Collaborate closely with Sales, Communications, and Tourism Development to support demand generation and need periods
• Mentor, develop, and lead a highperforming marketing team of four professionals

About the Company

Visit Huntington Beach