Vivrelle is seeking an enthusiastic Brand Strategist to play a critical role in the brand’s continued growth. This role will be reporting to our CEO & Co-founder and working within our Brand Marketing Team.

We are looking for an independent and hard working individual who can also work collaboratively with a growing team. In this role, you will help to set and maintain brand growth strategy. This person will work alongside the brand marketing and social media teams to ensure all tentpole moments are being represented cross-channels in a cohesive manner.

This person will be responsible for owning and setting the marketing calendar as well as dictating strategic changes to ensure continued growth and cohesive brand messaging across all brand touch points. In this role, you will also be helping to lead our social media team across all of our channels. You will work on achieving our growth and engagement goals across all social channels.

This person will support the creative pipeline from ideation through execution, manage the day to day team and their responsibilities & oversee and amend the content calendar. You will be responsible for owning all social channels end to end and will be responsible for overseeing and managing the social media team inclusive of seasonal interns.

Responsibilities:

Support in developing cross-channel social and web strategy across new product launches and evergreen campaigns achieving revenue goals
Spearhead revenue growth and creative innovation within your channel mix through a combination of creative strategy, campaign optimization and on-site growth tactics
Help drive strategy across channels to maximize the most efficient CAC and ROAS without sacrificing the brand or long term growth
Stay current with emerging opportunities in the marketing world
Set overarching brand strategy for the social media team and assist in ideating on concepts and scripts, setting and owning social media and marketing calendar
Support in developing channel strategy across new product launches and evergreen campaigns achieving revenue goals
Increase follower growth and engagement through creative innovation within your channel mix through a combination of creative strategy, creative optimization, and new methods for optimizing engagement
Partner with the Brand, Creative, Social and Influencer teams to develop strategies & campaigns that drive profitable sales and revenue for our retail channels
Brainstorm creative ways to boost community engagement on social channels inclusive of new strategies and concepts for Instagram stories, email marketing, and TikTok
Compile weekly social media recaps inclusive of updates to social following, engagement, and notable brand mentions
Assist in research & planning for all Tiktok content
Assist in producing content for social channels- ideate, shoot, edit, and execute Tiktok content
Follow trends to help develop exciting, consistent, and fun messages across all platforms including Instagram, Tiktok, and Pinterest
Manage a small team by providing mentorship and support on a daily basis

Requirements:

5+ years of experience within brand marketing and/ or social media management
Start-up experience or experience at a high-growth company is a plus
Experience with TikTok and Instagram
Strong analytical skills and ability to leverage data to identify actionable insights and optimize campaign performance
Experience in managing and leading a team
Comfortable communicating to senior management
Proven track record of increasing traffic and customer conversion through targeted and accurate campaigns
Strong organization and problem-solving skills

Benefits:

Medical Benefits (Aetna and United Healthcare)
401K contribution
Competitive Stock Options
Competitive WFH and PTO Policy
Fully stocked Kitchen
Pet Friendly Office
Peloton, Citibike, Kindbody and Talkspace discounted memberships
Marketplace Incentives: 24/7 telehealth, commuter benefits and more!
Inclusive, collaborative, hard working team to partner with Incredible opportunity to redefine the way that our generation experiences fashion and luxury
Access to a new closet of accessories, because our closet is now your closet!

Vivrelle is an equal opportunity employer. We are committed to creating an inclusive and welcoming environment for every person who walks through our doors. All employment is decided on the basis of qualifications, merit, and business need. Vivrelle celebrates and embraces diversity.

Vivrelle

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Brand Strategist