Digital Marketing & Lead Conversion Specialist (In-House)

Digital Marketing & Lead Conversion Specialist (In-House)

Location: Preferred – Suffern, NY or Toms River, NJ

(Brooklyn-based candidates considered with regular weekly on-site commitment in Suffern, NY)

We are a multi-location behavioral health organization operating several distinct clinic brands, including high-end private-pay anxiety centers and insurance-based treatment facilities. Our footprint includes established and growing locations serving very different patient populations, from premium private-pay clients in markets such as Brooklyn, Manhattan, Cambridge MA, and Suffern NY, to broader insurance-based communities through additional treatment centers. As part of our recent expansion, we acquired a private clinic company and are actively consolidating and professionalizing our marketing efforts across all brands. Historically, SEO and digital marketing were outsourced at a high cost with inconsistent lead quality and weak conversion performance. We are now bringing this function fully in-house to gain control, accountability, and measurable results.

This role is a hands-on digital marketing and lead conversion position with direct ownership of demand generation across all facilities. It is not a referral-based, relationship-driven, or field marketing role. The focus is on executing and optimizing SEO, paid advertising, and digital branding strategies that consistently generate qualified patient inquiries and convert them into booked leads. You will personally run campaigns, optimize websites and funnels, and tailor messaging to very different patient demographics. Success in this role is measured by lead volume, lead quality, conversion rates, and the ability to scale performance efficiently across multiple brands and locations.

Key Responsibilities

• Execute and manage SEO strategy across all clinic websites and locations
• Run paid search and digital advertising campaigns focused on lead conversion
• Optimize websites, landing pages, and funnels to turn traffic into booked inquiries
• Own local and regional search visibility for multiple facilities
• Track, analyze, and optimize traffic, leads, and conversion performance
• Maintain consistent branding while tailoring messaging by clinic and audience
• Replace outsourced SEO with high-performing in-house execution
• Identify and test new digital channels to increase qualified lead volume
• Report clear, results-driven performance updates directly to leadership

Qualifications

• Proven track record generating real inbound leads through SEO and digital marketing
• Hands-on operator — you execute the work yourself, not manage agencies
• Experience marketing healthcare services or other service-based businesses
• Ability to market effectively to both high-end private-pay and insurance-based audiences
• Strong understanding of conversion optimization and lead quality
• Stable work history with demonstrated results
• High ownership mentality, strong judgment, and personality fit
• Based in or able to commute to Suffern, NY or Toms River, NJ (strongly preferred for daily on-site presence); candidates based in Brooklyn will be considered only if willing and able to make regular weekly visits to the Suffern location for hands-on collaboration, strategy alignment, and team integration

Compensation

• Base salary: $160,000 - $180,000 commensurate with experience and qualifications. Competitive overall package with long-term growth potential.