Job Title: Head of SAAS Marketing

Location: Bay Area/CA/USA (Remote-friendly)

About Us:

Wellness Coach is a global wellness platform that inspires and engages workforces through personalized wellness offerings. We offer Challenges, Coaching, Rewards, Next Generation EAP, and Weight Management to support mental and physical health. Our high-impact solutions integrate with MS Teams, Slack, and Zoom to enhance engagement, accessibility, and productivity, fostering a healthier workforce. Join us as we continue our journey to create a healthier and happier workforce.

We are a profitable, high-growth startup backed by Softbank NY, Zoom Ventures, and Accomplice. Our clients include multinational enterprises that care deeply about their employees' well-being.

Position Overview:

We are seeking an experienced Head of SAAS Marketing to drive our B2B2E (Business to Business to Employee) marketing strategy. This individual will play a key role in growing our brand’s presence with enterprise clients while driving employee engagement post-sale. The ideal candidate will have a strong understanding of marketing to both HR leaders and their employees, with the ability to lead a cross-functional marketing team to deliver campaigns that increase engagement and adoption of our wellness platform.

Key Responsibilities:

Leadership & Strategy: Develop and execute integrated marketing plans targeting both HR departments and employees to increase adoption and engagement.
Team Leadership: Build and lead a marketing team skilled in both B2B and B2C strategies.
Sales Alignment: Work closely with enterprise sales to align marketing initiatives with sales goals and employee onboarding processes.
Employee Engagement Campaigns: Create and implement campaigns that drive high engagement rates among employees post-enterprise sale.
Cross-functional Collaboration: Partner with product, sales, customer success, and HR teams to drive unified marketing objectives.
Content Strategy & Creation: Develop content that resonates with both HR leaders and employees to support wellness program adoption.
Multi-Channel Campaigns: Utilize a wide range of channels such as email, social media, internal company communications, and events to reach both HR decision-makers and employees.

Qualifications:

8-10 years of experience in enterprise marketing, with a focus on engaging HR departments and employees (B2B2E).
Experience in wellness, employee benefits, HR technology, or similar sectors.
Proven success in developing marketing strategies that align with enterprise sales and employee adoption cycles.
Strong knowledge of account-based marketing and employee journey mapping.
Expertise in data-driven marketing, including defining, tracking, and optimizing KPIs related to both enterprise acquisition and employee engagement.
Excellent communication skills, with the ability to tailor messaging to HR leaders and employees alike.
Demonstrated success in building brand awareness and driving employee participation in wellness programs.
Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field (MBA preferred but not required).
Familiarity with marketing automation tools and platforms such as Iterable, Braze, etc., and a strong understanding of data privacy laws such as HIPAA.
A passion for wellness and employee well-being, with a deep understanding of employee motivations and barriers to engagement.

Why Wellness Coach?

At Wellness Coach, we are passionate about creating a workplace where people feel empowered to thrive in both their professional and personal lives. We believe in the power of well-being and are committed to supporting our clients and their employees in achieving healthier lifestyles.

Wellness Coach is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Wellness Coach

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