Firm Summary:

Winged Keel Group is an independent life insurance brokerage firm that creates and implements tax-efficient, multi-generational wealth accumulation and wealth transfer strategies for ultra-high net worth families. With offices in Boston, Houston, New York, Richmond, San Francisco, Washington, D.C., Atlanta, and Denver, the firm specializes in the structuring and administration of large blocks of Traditional Life Insurance and large portfolios of Private Placement Variable Life Insurance and Annuities.

Position Summary:

Seeking a strategic and experienced leader with exceptional interpersonal skills to lead our Marketing and Communications team and oversee all aspects of event planning, drafting internal and external communications, ordering and distributing marketing materials, and managing branded gear. This is an excellent role for someone who is an effective communicator and leader, extremely organized, knows how to prioritize, and who thrives in a fast-paced entrepreneurial environment.

Event Planning:

Provide vision and direction on all event planning for highly curated marketing events
Liaisewith the heads of each regional office to craft their individual event plans in alignment with the firm’s overall marketing strategy
Manage a team to ensure effective execution of all events, including oversight of venue selection, invitation design, RSVP tracking and event-related communications, invoicing and budgeting.
Maintain and grow relationships with vendors, strategic partners, and event sponsors.
Manage annual event budgets for all regional offices.

Communications:

Oversee and manage website updates and content to ensure its consistent with Winged Keel Group’s marketing message and brand
Maintain marketing lists in Salesforce and create campaigns for tracking touchpoints and other marketing activity with key centers of influence in each regional office
Create an impactful social media presence for the company
- Identify opportunities to expand social media campaigns, and manage those campaigns
- Maintain an effective social media platform on LinkedIn
- Communicate and promote PR activities and results within the firm
- Work in partnership with the People & Culture department to promote the firm’s culture and recruiting activities
Act as a brand ambassador, building relationships with key industry contacts
Draft compelling content for email communications to the most influential bankers, financial advisors, estate attorney’s and CPA’s in all Winged Keel regional markets
Write, edit, and manage mass communications sent by the firm
Assist in the writing and development of industry publications and management of articles published by the Principals and Client Relationship Managers of the firm.
Ensure consistent branding and messaging across all communications and collateral including marketing materials, LinkedIn pages, email signatures, speaking activities, client materials, business cards, letterhead and stationery, etc
Workclosely with the Head of People & Culture to create marketing campaigns for talent acquisition projects (i.e. Career page on the company website, materials for recruiting at universities)

Management:

Develop and mentor a team of Marketing & Communications specialists
Liaise with the Director of Executive Assistants on special projects and office managers in each office on additional support in the preparation and onsite execution of events.
Monitor and measure performance of activities to ensure quality and standards are being met
Present key marketing activities, results, and areas of opportunity to senior management.

Gear:

Plan and oversee Winged Keel Group’s inventory of branded items for center of influence and clients
Oversee and ensure the timely management of inventory of company gear
Lead brainstorming gear ideas for upcoming events
Manage annual gear budget
Oversee Marketing Associate in vendor communication, design, and order tracking.

Ideal Candidate will Possess the Following:

Bachelor’s degree from a top tier college, English, Public Relations or Communications major preferred
8-10 years of marketing and communications experience, financial services preferred
Experience working with and targeting an ultra-high net worth client base
Strong mastery of the English language, both written and verbal
Superior business writing skills
Advanced proficiency in email and social media marketing best practices
Strong writing and content development skills, especially with developing concise, intelligent copy for sophisticated finance and business professionals
Sophisticated, articulate speaker with the confidence to present to top level executives
Experience with website content management
Ability to work on multiple projects and stay on task with the highest level of organization and detail orientation
Superior interpersonal and communication skills
Creative, strategic thinker who can take initiative to drive market awareness
Demonstrated experience in event planning and project management
Proficiency with Photoshop, Salesforce, and Canva a plus
Positive, can-do attitude a must

Compensation / Benefits:

Attractive annual compensation package is commensurate with experience
Comprehensive benefit package includes medical, dental, life, disability, 401(k), Section 125, and other voluntary benefits
Eligible for annual bonus based on firm’s net profit and employee’s job performance – (profit sharing)

Winged Keel Group

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Director of Marketing & Communications