Who We Are

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

Our mission is to create a state-of-the-art Activation Partnership Enablement team – centered in platform and intelligence as a key differentiator. We want to lead the market seamlessly integrating first-party and strategic prospect behavioral data into our go-to-market for activation – from RFI responses to proposals and pitches. Through a “One Zeta” approach to collaboration across business units, we aim to provide our clients with insightful intelligence, innovative activation strategies, and grounded in deterministic measurement; as well as repeatable set up and process for execution. By doing so, we strive to unlock the true potential of media spend, establish Zeta as an irreplaceable partner, and drive predictable and repeatable outcomes for our clients and agency partners.

Responsibilities

We are seeking a visionary Vice President (VP) of Activation Strategy to help lead our Activation Partnership Enablement team in the Northeast. The ideal candidate will be at the forefront of integrating state-of-the-art platform and intelligence capabilities, distinguishing our approach in the market. This role is pivotal in harnessing first-party and strategic behavioral data, crafting innovative activation strategies, and delivering deterministic measurement to unlock the true potential of media spend. Through business and media thought leadership and collaboration across business units, the VP, Activation Strategy, will drive growth and success for our clients and our company.

Support the GVP, Activation Strategy in building and leading the Activation Partnership Enablement team, setting strategic direction and operational standards (GTM consistency, templates, best practice and playbook standardization)
Work with Partnership Enablement Taskforce (Marketing, Solutions) to prioritize and identify key accounts to support and level of engagement with Strategy team.
Support sales on pitches or calls qualified for Strategy resourcing – starting with 253, Zeta high opportunity cross-sells, Top 10% of case requests.
Lead strategic framework for key RFPs – own methodology and approach and coordinate with Partnership Enablement Taskforce on delivering final product to Activation Partnerships team.
Partner with Activation Partnership leads clients to understand their needs deeply, providing strategic media recommendations that align with their objectives.
Uphold, optimize and refine “pre-sales” flow – ensure teams are following Case Requests to deliverable process as closely as possible for efficiency and preserving high quality outputs.
Champion and translate the integration of Data Cloud intelligence at the core of solutions: first-party data and behavioral insights into all activation strategies, ensuring a data-driven approach.
Foster innovation within the team to develop and implement cutting-edge, realistic activation strategies that lead the market.
Drive collaboration across business units (CRM, ZX, Actions), ensuring seamless communication and integration of insights and capabilities.
Work closely with Activation Analytics and Data Cloud Analytics teams to develop the right repeatable measurement frameworks and set expectations on the appropriate reports at the client and campaign-level (requires situational understanding)
- Standard dashboards
- Agile Intelligence
- Cadence, Frequency
- Spend- level
Keep abreast of industry trends, technological advancements, and competitive landscape to continuously refine and adapt strategies.
Cultivate a culture of excellence, innovation, and continuous elevation within the team.
Represent the Activation Partnership Enablement team in executive meetings and external forums, showcasing our capabilities and successes.
Inform product roadmap -deliver feedback and meet with Product on client and activation priorities.

This is a hybrid position based in NYC.

Benefits & Perks

Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity and Stock Purchase Plan
Employee Discounts, Virtual Wellness Classes, and Pet Insurance

And more!!

SALARY RANGE

The salary range for this role is $150,000 - $180,000.00, depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

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VP, Partnership Strategy