At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.
Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.
Status
Exempt
Summary
The Sr. Social Media Specialist will be responsible for managing and driving growth of integrated social (organic & paid) media programs to achieve KUS’s Marketing objectives. This position will be the point of contact for various teams regarding social media performance data and insights. Manage social media planning, strategy, execution, and creative development to achieve industry leading media campaigns. Partner closely with agency partners to develop and utilize analytics to drive strategies, demonstrate ROI, and implement program improvements to increase overall effectiveness. Manage budget, including estimates, billing, and accruals. Coordinate paid social media with key company stakeholders in support of KUS’s marketing campaign objectives.
Major Responsibilities
1st Priority - 35%
National social media strategy, planning, and integration - Oversee the development & execution of KUS’s always on Social strategies.
2nd Priority - 20%
New Model Launch Strategy, Planning, and Management - Working across Marketing and with agency partners, develop and manage integrated social launch plans and channel level strategies that deliver on the overall campaign strategy. Manage budgets, including estimates, billing, and accruals.
3rd Priority - 25%
Social Content Development – Review and execute the planning, development, and delivery of social media (paid and organic) creative for launch, major campaigns, and always on to support KUS’s annual objectives.
4th Priority - 20%
Social Analytics – Manage Social Media Analytics, by platform, by creative. Oversee Social Sentiment and work closely with internal stake holders on reporting and analytics.
Education/Certification
- Bachelor’s degree or equivalent work experience required.
Overall Experience
- 5+ years of marketing experience (client &/or agency side)
Directly Related Experience
- 6+ years directly related social media preferred
- Understanding of Social Sentiment Tools
- Social Production experience
- Digital media, search, and SEO a plus
- Automotive OEM experiences a plus
- Agency side experiences a plus. Understanding of technology development, a plus
- Google Analytics a plus
Skills
Ability to set and direct clear goals and objectives
Cross Functional Team collaboration
Customer-centric thinking
General knowledge of digital analytics and social sentiment tools
Strong agency leadership & coordination
Strong knowledge of Social Platforms
Strong knowledge of Social Production
Strong oral/written communication skills
Strong project management skills which includes handling multiple projects simultaneously.
Competencies
Care for People
Chase Excellence, Every Day
Dare to Push Boundaries
Empower People to Act
Move Further, Together
Pay Range
$84,364.00 - $117,304
Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.
Equal Employment Opportunities
KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices. The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.
Disclaimer: The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
