Overview
The Cardio Partners Associate Vice President of Digital Marketing and eCommerce will be a dynamic and visionary leader responsible for shaping and executing the overarching vision and strategy to drive digital transformation, B2B customer engagement, and eCommerce sales growth.
Cardio Partners, a division of Sarnova, is a national leader in emergency prevention and an ardent advocate in the fight against Sudden Cardiac Arrest (SCA). Cardio Partners offers complete cardiac solutions to our customers including equipment, consultation, end-to-end training, and program management. As an authorized master distributer of all FDA-approved defibrillator devices, the company provides customers the best-in-class value for new and recertified equipment. Customers’ emergency preparedness needs are met via Cardio Partners’ nationwide CPR training courses and state-of-the-art program management services.
Hybrid Position: M&F remote, T-Th office based
Responsibilities
Summary:
The Associate Vice President of Digital Marketing and eCommerce will be a dynamic and visionary leader responsible for shaping and executing the overarching vision and strategy to drive digital transformation, B2B customer engagement, and eCommerce sales growth. This role requires a blend of strategic thinking, technical expertise, and a customer-first mindset to lead platform management, digital marketing and cross-functional collaboration.
Organizational Impact
We are on a mission to be the best partner for those who save and improve patients’ lives. As the AVP of Digital Marketing & eCommerce for our Cardio Partners business, you will be on the front lines in the fight against SCA (sudden cardiac arrest). Your work will fuel the commercial engine that drives awareness and expands the market in this critical segment of healthcare. Along with your team, you will drive products, programs, and services into a quickly growing field, and you will truly make a difference in this important, life-saving work.
Essential Duties And Responsibilities
- Develop and articulate the long-term and short-term digital and eCommerce strategy aligned to overall business goals across multiple storefronts
- Establish key objectives for the digital function within the broader corporate strategy, ensuring alignment with business goals while driving innovation
- Prioritize and oversee projects aimed at enhancing the customer experience, launching new e-commerce features and optimizing digital channel performance for scalability
- Leverage data analytics and business intelligence to monitor traffic, trends, and customer touchpoints, uncovering actionable insights to drive innovation and revenue growth
- Develop and evaluate business cases for eCommerce initiatives, focusing on data-driven decision making to optimize conversion, customer retention and strategic outcomes
- Collaborate with cross functional stakeholders across the organization to align digital marketing channels, drive customer engagement, and identify growth opportunities
- Lead, mentor and manage the digital marketing and eCommerce teams, fostering a culture of agility, innovation and accountability
- Manage departmental budgets and resources effectively, ensuring that all initiatives deliver measurable ROI and contribute to organizational goals
- Utilize customer insights and analytics to personalize the digital experience, driving increasing customer lifetime value and achieving long term business objectives
Skills/Experience Required
- Bachelor’s degree in Marketing or related field is required, advanced degree such as an MBA or Master’s in Digital Marketing, eCommerce, or Data Analytics, is preferred
- Minimum of 10+ years of progressive experience in digital marketing or eCommerce, with a strong track record of strategic leadership and measurable business outcomes
- Demonstrated success in leading and managing multidisciplinary eCommerce teams including marketing, product, creative, data/analytics, and technology functions
- Deep expertise in digital marketing strategies and techniques, including customer acquisition and retention, digital branding, and customer experience optimization with a strong understanding of B2B and B2C models
- Extensive experience in leading digital transformation initiatives driving measurable improvements in customer engagement, conversion rates, retention, and revenue growth
- Advanced knowledge of eCommerce software, (e.g. Shopify, Magento, Salesforce Commerce Cloud), business intelligence tools (e.g. Google analytics, Adobe Analytics, Tableau), and AI-driven marketing tools
- A strong customer-centric mindset, with an ability to map and optimize the end-to-end online customer journey
- Proficiency in CRM systems, marketing automation platforms, and conversion rate optimization tools to enable seamless, data driven customer interactions
- Exceptional leadership, decision-making and interpersonal skills with the ability to effectively inspire and manage high-performing teams
- Strong critical thinking and analytical abilities to identify opportunities, solve complex problems, and adapt to evolving business environments
- Keen sense of ethics, confidentiality, and integrity
Sarnova is an Equal Opportunity Employer. We offer a competitive salary, commensurate with experience, along with a comprehensive benefits package, including 401(k) Plan. EEO/M/F/Veterans/Disabled. Our mission is to be the best partner for those who save and improve patients’ lives. Excellence in delivering upon our mission is dependent upon having a diverse team that is empowered to bring their full, authentic self to work each day. We strive to create a workplace that reflects the communities we serve, and we are passionate about creating an inclusive workplace that promotes and values diversity.
