Stateside Brands is a rapidly growing spirits company dedicated to crafting premium-quality beverages– Surfside Iced Teas and Lemonades, Stateside Vodka, and Stateside Vodka Sodas. With a focus on innovation and quality, we take pride in our diverse portfolio of products that reflect our commitment to excellence.
Job Summary
Reporting to the Social Media Manager, the Social Media Coordinator will play a hands-on role in content creation, community management, and influencer marketing support across all Stateside Brands. This person will have a pulse on social trends, create engaging content (photo and video), foster vibrant social communities, and feel right at home on X (formerly Twitter), helping us win key markets and build credibility in sports and lifestyle spaces.
Key Responsibilities
- Develop high-quality, visually appealing content, including videos and images, that align with our brand identity and marketing objectives.
- Own the content creation process, dedicating 60-70% of time to ideation, shooting, and editing.
- Manage and grow our social media accounts on X, and other relevant platforms with a competency for developing brand voice.
- Foster a strong online community by responding to comments, messages, and mentions while proactively engaging in relevant social conversations to boost brand awareness and connection.
- Collaborate with the marketing team to develop and execute social media strategies, campaigns, and promotions that align with broader marketing objectives.
- Monitor and report social media goals, metrics, and analytics to measure the success of campaigns, track KPIs, and generate regular reports to provide insights and recommendations for improvement.
- Stay updated on the latest social media trends, platform updates, best practices, and actively implement relevant trends to ensure the brand remains engaged and timely in its social presence.
- Identify and engage with relevant influencers and industry partners to amplify brand messaging and reach new audiences.
- Champion our brand's voice and personality on social media, ensuring consistency and authenticity in all communications.
Required Qualifications
- Bachelor's degree in Marketing , Communications, or a related field.
- 1+ years of experience creating social content and managing social media platforms and
- Proficiency in using social media platforms, analytics tools, and scheduling software.
- Strong skill sets with organization, copywriting, visual storytelling and content creation tools.
- On-camera personality experience.
- Strong understanding of social media metrics and analytics to measure performance.
- Creative mindset with the ability to generate engaging content ideas.
- Excellent communication skills and a strong grasp of grammar and spelling.
- Ability to work independently and collaborate effectively with cross-functional teams.
- Knowledge of industry trends and best practices in social media marketing.
- Strong organizational and time-management skills, with the ability to meet deadlines.
- Passion for social media and staying up to date with emerging trends.
- Ability to travel up to 15%.
- This role is a full-time role based out of our Headquarters office in Greater Philadelphia.
- Military experience is a plus.
Compensation
- Estimated Base Salary Range: $40,000-$55,000 USD.
- Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications.
- The salary range refers to base salary only and is not inclusive of the total compensation package.
Stateside Brands is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law. Stateside Brands is also a military-friendly company and values military community talent, including veterans, National Guard and Reserve members, and military spouses.
