Job Description
YOUR MISSION (The Job Description)
As the Social Media and Marketing Manager for Virgin Hotels Las Vegas, you'll be at the heart of our vibrant brand, combining creativity and strategy to develop and implement marketing campaigns that amplify our unique Virgin vibe. You'll lead marketing efforts across channels, ensuring alignment with property goals, driving engagement, and positioning Virgin Hotels Las Vegas as a standout destination.
Requirements
THE NITTY-GRITTY (The Essential Job Duties)
This role will collaborate closely with Executive Director of Marketing to:
- Strategic Marketing Leadership:
- Assist in the Development and execute marketing strategies to support property objectives and brand vision
- Work with external agencies to plan and manage marketing, social and advertising campaigns for key business segments
- Content Creation & Campaign Management:
- Oversee content creation, from social media posts to writing copy, aligning with Virgin's fun, innovative tone
- Lead social media efforts and management of multiple accounts, including paid campaigns, engagement strategies, and content scheduling
- Ensure the visual and narrative consistency of all marketing materials
- Market Research & Analysis:
- Conduct market research and competitor analysis to refine strategies
- Monitor campaign performance and generate reports on ROI and KPIs, suggesting improvements as needed
- Collaboration & Partnerships:
- Work cross-departmentally to ensure alignment in promotions and communications
- Build partnerships to enhance brand exposure and achieve business goals
- Customer Engagement:
- Respond to customer inquiries and feedback on social platforms in a way that embodies Virgin's personable and fun spirit
- Craft campaigns that deliver personalized experiences and drive loyalty
- Innovative Thinking:
- Stay ahead of marketing trends and explore new platforms and tools to enhance Virgin's presence
- Bring fresh, out-of-the-box ideas to the table to keep Virgin Hotels Las Vegas top of mind
- Other duties as assigned
WHAT IT TAKES (The Qualities We Look For)
- Great collaborators with the ability to create excellent working relationships across the group. Collaborative approach with all departments
- Ability to break down barriers and resolve potential conflicts swiftly and effortlessly
- Effective communication and presentation skills to all levels of management
- Creativity and innovation are essential!
- Ability to think freely and approach all issues with a completely fresh approach
- Ability to anticipate needs and over deliver wherever possible
- Candidates must think on their feet and use their initiative to solve problems and deliver solutions
- Excellent customer relations, communication, presentation and organization skills of utmost importance
- Able to change direction and work on multiple project aspects at once
- Enthusiastic, passionate, able to inspire and motivate others
- Leadership ability and behavior consistent with Virgin Hotels Core Values: Fun, innovative, original, and personable, and striving to deliver high quality and brilliant customer service
MUST HAVE'S
- Current, legal, and unrestricted ability to work in the United States
- Strong written and verbal communication skills. Experience in writing copy
- Proficient in digital marketing, including SEO, social media management tools, and paid advertising
- Creativity and strategic thinking to develop engaging and innovative campaigns
- Experience with Influencer marketing
- Proven ability to manage multiple projects in a fast-paced environment
- Strong analytical skills to interpret data and inform decisions
WOULD BE NICE TO HAVE'S
- Graphic design, photography and visual content creation experience
- Familiarity with hotel or hospitality marketing
THE WORKING CONDITIONS
- Lift and move up to 40 pounds
- Must be able to withstand prolonged standing, stretching, bending, and kneeling without restriction, work indoors and be exposed to various environmental factors such as, but not limited to, CRT fatigue, sound, dust, cigarette smoke, and pet dander/hair
- Must be able to work in a fast-paced, busy, and somewhat stressful environment, and maintain physical stamina and mental attitude while dealing effectively with guests, management, team members, and outside contacts while working under pressure and meeting deadlines
- Work is performed on site
- Schedule may include working nights, weekends, and holidays
VALUABLE TRAITS
- 50% logical / 50% creative / 100% AWESOME
- Enjoy working with a team and alone as the situation dictates
- Adaptive, Flexible!
- Embody "great attitude"
- Unwavering integrity and endless work ethic
- Appreciate constructive feedback, as well as graciously providing the same
- Tenacious and self-motivated
WHY JOIN VIRGIN HOTELS LAS VEGAS?
Virgin Hotels is more than a workplace--it's a lifestyle. We pride ourselves on being fun, innovative, and original while delivering brilliant customer service. Join us to bring bold ideas to life and be part of a team that values diversity, creativity, and collaboration.
This is not an exhaustive list of duties, responsibilities, and conditions.
*Virgin Hotels celebrates diversity and is proud to be an Equal Opportunity Employer*
