Company Description
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job Description
Reporting to the VP of Marketing Strategy, the Director of Sports Marketing Strategy is a critical leadership role responsible for developing and implementing comprehensive marketing strategies across Telemundo's sports properties. This position requires a visionary approach to sports marketing, driving innovative campaigns, defining long-term strategic direction, and leading the Sports marketing team.
Key Responsibilities
- Strategic Leadership and Vision
- Develop and execute holistic, multi-platform marketing strategies for Telemundo's sports portfolio, including FIFA World Cup 2026, US Soccer, Chivas, Premiere League, and NBA.
- Create comprehensive strategic roadmaps that align sports marketing initiatives with broader organizational goals.
- Define innovative marketing approaches that differentiate Telemundo's sports content in a competitive media landscape.
- Establish key performance indicators (KPIs) and metrics to measure marketing effectiveness and strategic impact.
- Team Management and Development
- Directly manage 1-2 direct reports, providing mentorship, professional development, and performance guidance.
- Build and cultivate a high-performance marketing team culture.
- Implement talent development strategies and succession planning.
- Conduct performance evaluations and support team growth objectives.
- Cross-Functional Strategic Collaboration
- Lead high-level stakeholder engagement across Telemundo, NBCU, and external partners.
- Forge strategic partnerships to expand sports marketing reach and capabilities.
- Develop collaborative frameworks that enhance operational synergies between marketing, production, digital, and creative teams.
- Represent the sports marketing function at executive-level meetings and strategic planning sessions.
- Advanced Campaign Development and Optimization
- Design transformative marketing campaigns that leverage cross-platform opportunities.
- Implement advanced analytics and market research to inform strategic decision-making.
- Develop sophisticated promotional strategies that maximize audience engagement and brand visibility.
- Create comprehensive campaign evaluation frameworks with detailed ROI analysis.
- Innovation and Strategic Planning
- Drive innovation in sports marketing approaches, incorporating emerging technologies and media trends.
- Develop forward-looking strategic plans that anticipate market shifts and audience preferences.
- Create thought leadership content and presentations for senior management.
- Identify and capitalize on emerging sports marketing opportunities within the Telemundo and NBCU ecosystem.
Qualifications
Basic Requirements:
- Minimum of 5 years of progressive marketing experience, with at least 1-2 years leading a team in the media, sports marketing, or related entertainment industries.
- Proven track record of developing and executing large-scale, multi-platform marketing strategies.
- Exceptional strategic thinking and leadership capabilities.
- Advanced presentation and communication skills, with the ability to articulate complex strategies to executive leadership.
- Demonstrated success in team leadership, talent development, and creating high-performance team environments.
Additional Requirements
- Fluency in Spanish and English, both written and verbal.
- Strong analytical skills with the ability to translate data insights into actionable marketing strategies.
- Bachelor's degree in Marketing, Communications, or related field required; MBA or advanced degree preferred.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
