Social Media Manager – Kona Ice, Travelin’ Tom’s Coffee, Beverly Ann’s Cookie Truck
Job Title: Social Media Manager
Location: Hybrid Position
Salary Range: $52,000 - $68,000 (Based on experience)
Job Summary
We’re seeking a dynamic Social Media Manager to lead and execute the social media strategy for three unique mobile food truck brands: Kona Ice, Travelin’ Tom’s Coffee, and Beverly Ann’s Cookie Truck. You will create engaging content, foster community engagement, and ensure a seamless experience for our franchisees. This role requires creativity, organizational skills, and analytical thinking to drive brand awareness, customer engagement, and franchisee satisfaction.
Primary Responsibilities
- Social Media Strategy & Content Creation
- Develop and Implement Strategy: Collaborate with the Growth Marketing Director to create and manage a social media strategy that aligns with company goals and brand identities.
- Content Calendar Management: Develop and maintain a comprehensive content calendar that incorporates seasonal trends, product launches, key campaigns, and events.
- Content Creation: Create or assign engaging, original content (graphics, photos, videos, and captions) tailored to each brand’s voice and audience on platforms such as Instagram, Facebook, TikTok, and more.
- Collaborate Across Teams: Work with design, video, and other creative teams to ensure cohesive brand messaging across all platforms.
- Community Management & Engagement
- Community Engagement: Monitor, respond to, and interact with followers to build a strong and active community across all social platforms.
- Timely Responses: Maintain a high response rate to inquiries and comments, ensuring responses are sent within 24 hours to enhance customer satisfaction.
- Franchisee Communication & Support
- Inbox Management: Regularly monitor the marketing inboxes for Kona Ice, Travelin’ Tom’s, and Beverly Ann’s. Assess inquiries, troubleshoot issues, and respond promptly. If additional support is needed, provide clear context when escalating to the appropriate team member.
- 24-Hour Response Rule: Ensure all franchisee emails and inquiries are addressed within 24 hours. If the resolution requires additional time, communicate updates promptly.
- Franchisee Onboarding & eLead Lite Management
- New Franchisee Onboarding: Oversee the onboarding process for new franchisees across all three brands.
- Create or guide franchisees in creating Facebook Pages and Google Business Profiles.
- Manage eLead Lite program enrollments and onboarding.
- Assist with Facebook/Instagram business account setup and troubleshooting.
- eLead Social Media Onboarding & Launches: Local Marketing Program for Franchisees
- Ensure that new eLead sign-ups for all brands are added to the posting groups on their respective listings platforms within 30 days of sign-up.
- Ensure that their Facebook, Google Business Profile, and Instagram (if they have one) are properly connected and in good standing before and during the length of their eLead enrollment
- Kollege/Academy Prep: Ensure all onboarding tasks are completed prior to new franchisees attending training.
- Analytics, Reporting & Optimization
- Data Analysis: Track, analyze, and report on social media metrics, including engagement, reach, traffic, and leads.
- Performance Insights: Provide regular performance reports to leadership, using data to refine and optimize social media strategies.
- Identify Trends: Stay up to date with industry trends and best practices to keep the brand's social media strategy innovative and effective.
- Copywriting & Content Support
- Copywriting: Craft compelling copy for social media posts, email campaigns, landing pages, and other marketing collateral.
- Email Campaigns: Assist in drafting and scheduling email blasts to support marketing initiatives.
Key Performance Indicators (KPIs)
- Response Time:
- Ensure all emails are responded to within 24 hours.
- Maintain a high response rate for social media inquiries, ensuring timely and engaging replies.
- Franchisee Satisfaction:
- Ensure all onboarding tasks are completed before franchisees attend Academy or Kollege.
- Actively listen to franchisee feedback and update the Asset Library with resources that meet their needs.
- Engagement Metrics:
- Track engagement rates, aiming for continuous improvement in engagement-to-follower ratio.
- Monitor content performance and adjust strategy to enhance audience interaction and growth.
Qualifications
- 2+ years of experience in social media management, preferably in a multi-brand environment.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills.
- Proficiency in content creation tools (Canva, Adobe Suite) and social media scheduling platforms (SOCi/Rio/Rallio).
- Strong analytical skills and experience with social media analytics tools.
- Ability to work independently and collaboratively in a fast-paced environment.
Benefits
- Competitive salary range ($52,000 - $68,000)
- Health, dental, and vision insurance
- 401(k)
- Paid time off and holidays
- Professional development opportunities
- Retirement plan
Schedule
- Hours: 9:00 - 5:00 PM (EST)
- Monday - Friday
- Hybrid days (2 days a week)
Requirements
- 2+ years of experience in social media management, preferably in a multi-brand environment.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills.
- Proficiency in content creation tools (Canva, Adobe Suite) and social media scheduling platforms (SOCi/Rio/Rallio).
- Strong analytical skills and experience with social media analytics tools.
- Ability to work independently and collaboratively in a fast-paced environment.
At Kona, you’ll join an award-winning team working to responsibly grow and sustain the largest mobile food and beverage brand in the country! Over our 15-year history, we’ve established and supported a growing network of +1400 franchises—small business owners ingrained in their communities creating memorable experiences for youth by serving sports tournaments, birthday celebrations, school field days, summer camps, and hot days at the local pool. Our contributions extend beyond the joy we propagate, as we have collectively given back +$180 million to local communities. We’re also ranked as a top franchise in the Franchise Business Review!
But working at Kona isn’t just about delighting kids and improving communities—you’ll have access to dynamic career opportunities across functions and fields. We’re a fast-paced, agile, inspired culture with a commitment to developing and promoting our talent. We pride ourselves on creating a work environment that cultivates fun and inclusivity for all.
…and we’re only getting started! We’re in our fourth year of a mobile coffee franchise with a hearty backlog of interested franchisees and have developed and deployed world-class software for mobile businesses. We don’t focus on job descriptions but tend to identify employee passions and talents and craft work plans accordingly.
