Responsibilities
Kforce has a client in NYC that is seeking a Marketing Generalist. This role will report into the Global Head of Index Marketing and work closely with the team leads across sales, product, marketing, and research. The Marketing Generalist should have a strong background in product marketing and marketing communications with an emphasis on creating messaging, competitive positioning, and go to market campaigns. The ideal candidate is a savvy, creative professional with at least 10 years of relevant experience who takes pride in being a proactive, ambitious, and self-directed individual with a deep understanding of the Index industry and its ecosystem. Responsibilities:
- Works closely with Global Head of Index Marketing to develop marketing plans to stimulate ongoing interest and growth in Index solutions globally
- Develop comprehensive marketing strategies and plans tailored to promote Index products to drive ongoing revenue growth and to support special initiatives as needed
- Collaborate closely with the product management, sales, and research teams to align marketing initiatives with business objectives
- Stay abreast of industry trends, competitor offerings, and regulatory developments; Conduct market research to identify target segments, understand client needs, and inform product positioning
- Monitor and analyze the effectiveness of marketing campaigns and initiatives and provide actionable insights to help guide strategies for brand positioning, client retention and development, product innovation, and industry partnerships
- Utilize data-driven insights to optimize campaign performance and maximize ROI, continuously refining strategies based on key metrics and outcomes
- Develop and refine value propositions for Index products and services, articulating the unique benefits and advantages they offer to our target customers
- Manages and executes the allocated budget and report on ROI of launches and wider campaigns
Requirements
- Bachelor's or Master's degree in related field
- 10+ years of experience in marketing within the financial services industry, with a focus on Index products
- Good understanding of the Index market and how it impacts the investment process
- Excellent organizational skills, ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously
- Confident self-starter with proven leadership qualities, strong interpersonal skills with a customer-centric approach and the ability to build relationships with internal and external stakeholders
- Proven track record of developing and executing successful marketing strategies and campaigns
- Strategic thinker with the ability to translate market insights into actionable plans
- Analytical mindset with proficiency in data analysis and reporting tools
- Familiarity with regulatory requirements governing marketing materials in the financial services sector
- Passionate about diversity, inclusion, culture, and associate engagement
- Global awareness and sensitivity in working across time zones and cultures
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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