Objective: Seeking a Marketing & Advertising Representative to strategically lead brand strategies and marketing communications for our major clientele in the telecommunications and entertainment industry. Our organization needs individuals with a passion for this industry to continuously foster our success. And of course, if you are a sports fan, that doesn't hurt either!
About Us: We are one of the nation's leading telecommunications firms in development, product production, and marketing. We have partnered with a valuable portfolio of clientele in telecommunications, entertainment, and major Fortune 100 companies.
Essential Responsibilities:
- Work with the Account Director on the development of all consumer-focused marketing activities to build the show brand
- Work closely intertwined with other divisions in marketing and advertising to define, navigate, and build clientele brands
- Assist in all brand strategy efforts, including defining positioning and mining consumer insights
- Directly market to our customers in person through in-person interactions and promote our client's products and services
- Work on the development of all marketing communications including strategy development, creative briefing, topical promotion, and campaign execution
- Work closely with the company's research function to evaluate target audience research used to make key decisions related to the brand promise and consumer advertising
- Analyze marketing/campaign performance and correlate those efforts back to brand perception, audience growth, and other key performance indicators
- Partner with Sales Marketing Consultants on the construction of promotional opportunities and coordination/implementation strategies
Qualifications/Requirements:
- Training in strategic marketing environments, including client relationship management
- Open to creative development
- College Degree Preferred
- Reliable Transportation to the office and client meetings required
Desired Characteristics:
- Visionary/breakthrough creative development & execution
- Sports Minded
- Strong leadership & management skills
- Excellent communication & presentation skills
- Highly collaborative and creatively nurturing
- Understanding of media/entertainment industries as well as the ever-evolving digital marketplace
- Ability to foster a culture that is creative-driven
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