The Team:
The Communications department is responsible for strategic deployment of Press & Influencer Relations, Special Events and Advertising, engaging all media channels to support the growth of awareness for Hermès in the US. Our mission is to amplify institutional Hermès values, highlighting the creativity and commitment to quality and craftmanship. Our strategy is based on the activation of 360 media campaigns employing Earned, Owned and Paid media.
The Opportunity:
As the Digital Media Coordinator, you will contribute to the overall department strategy through your support of Hermès cross-channel paid media campaigns, with a distinct focus on paid digital and social. In this role, you will assist the Media department with the placement, execution, trafficking, and analysis of all paid media campaigns. The position will report into the Associate Manager, Digital Media.
About the Role:
- Support the Media & Advertising team across all Hermès brand paid media investments, with a strong focus on digital and social channels.
- Briefing of media agency to plan digital advertising campaigns, defining expectations and results KPIs.
- Liaise with Paris based advertising teams to coordinate creative delivery and alignment with institutional brand advertising guidelines.
- Coordinate the logistics and production of digital advertising, including managing: asset production and delivery, quality assurance of assets from Paris, agency, and partners, and ensuring the brand is following creative best practices.
- Stay knowledgeable and up to date on industry trends, the latest digital media platforms, and new technological developments to ensure Hermès remains at the forefront of innovation.
- Monitor campaign reporting to ensure campaigns are meeting KPIs, including daily trafficking reports, social moderation, and proof of performance decks.
- Support the team in creating and updating internal documents, including but not limited to cross-channel campaign calendars, reporting documents and 360-degree communications plans across paid, earned, and owned media.
- Assist with administrative tasks including but not limited to calendar management, managing saved files in the shared drive, maintaining and updating contact lists, and coordinating signatures for financial and legal documents.
- Assist with financial tasks including but not limited to purchase order submission and approvals, invoice management and tracking, as well as maintaining and updating cross-channel budget documents.
- Manage interns in partnership with Media Specialist.
- All other duties assigned by supervisor.
Supervisory Responsibility:
Budget Responsibility:
About You:
- Minimum of 1-2 years of experience, in similar role and/or department, including relevant internships in digital or paid media. Media agency experience preferred.
- Highly organized, with keen attention to detail and ability to manage multiple projects and deadlines proficiently.
- Analytical thinker with in-depth knowledge of the digital landscape, social media platforms and technology innovation.
- Strong capabilities in Microsoft Office, particularly Excel & Powerpoint, with a demonstrated ability to create visually engaging presentations
- Strong written, verbal and presentation skills.
The range for this position is $59,436.00 - $72,644.00 annually. Actual rates are determined based on the job, location, and individual experience.
We are looking for a candidate that has a combination of the above attributes and can perform the key functions of the role with or without reasonable accommodations.
Company Overview:
Since 1837, Hermès has remained faithful to its artisan business model and humanist values. We place people at the heart of what we do and aspire to make a positive impact on the world. The freedom to create, the constant search for beautiful materials, the transmission of a savoir-faire of excellence and the aesthetic of functionality define the singularity of Hermès, a house dedicated to making highly-crafted, beautiful objects made to stand the test of time.
An independent, family-owned company, Hermès is dedicated to keeping production in France through its 42 workshops, The Hermès organization is also a truly global community with a network of 310 stores in 49 countries. Hermès employs more than 15,000 people worldwide with over 6,000 of the workforce being Hermès craftspeople engaged in making artisanal products, nurturing a 180+ year tradition of creativity and innovation.
At Hermès, our actions for sustainable development and corporate social responsibility are founded in values passed down by generations of humble artisans who have shaped the story of our house and the integrity of our objects. The roots of Hermès' success and longevity lie in a sense of responsibility; a quest for authenticity and respect for time and preservation of natural resources. All at Hermès wish to leave a positive footprint on the world, a mission that's at the heart of our commitment to progress. This narrative can be experienced in a series of shorts films "Footsteps Across the World" available on our website. Link here .A creator, artisan and seller of high-quality objects since 1837, Hermès is an independent, family-owned French house that employs nearly 20,000 people worldwide. Driven by its permanent entrepreneurial spirit and consistently high standards, Hermès cultivates the freedom and autonomy of each individual through responsible management. The company perpetuates the transmission of exceptional know-how through strong territorial anchoring that respects people and resources. Sixteen artisanal métiers feed the creativity of the house, whose collections are presented in over 300 stores around the world.
